Ypulse Essentials: MTV Tr3s Gets Multigenerational, Gen Y Media Habits Mature, Comic-Con Doc
Posted by meredith on 05-21-2010
Editor’s Note: We’ll be out “mashing it up” at the 2010 Ypulse Youth Marketing Mashup on Monday and Tuesday and will not be sending out the newsletter. Ypulse readers can catch live coverage of the event on Twitter @ypulsemashup and via live blog here and on the Mashup site.
‘Children’s Hospital’ on Adult Swim (attempting the leap from web to TV. Also MTV Tr3s gets a multigenerational makeover for next season. The CW shifts shows and adds a dose of cheer power. And the search for the next HSM is on at Disney Channel with teen dance comedy “Shake It Up” coming next fall.) (Variety, reg. required)
(Media Post, reg. required)
- Label Networks to launch Vans Warped Tour Android app (along with skaters’ app BiebelsWorld and two for nonprofits. Guess that answers that question. Also mobile social network MocoSpace adds a chatting app) (BizReport)
- Stardoll launches Stardoll TV (a magazine style series for teens sponsored by Simple Skincare. Plus ClickZ on tween virtual Whyville’s collaboration with Michelle Obama’s Let’s Move campaign) (Clickz)
- MTV oral history to be published (in time for the channel’s 30th birthday next year. Also the Sesame Street eBookstore launches under a subscription model. And the fifth Diary of a Wimpy Kid book comes out this November) (New York Post) (Cynopsis Kids, scroll down for Sesame and Wimpy)
- Media habits mature (with Gen Yer’s changing online needs. And psychologists ask the media to drop “bullycide” as a buzz word) (MediaPost, reg. required) (UPI)
- Comic-Con doc (coming soon from super team Morgan Spurlock, Joss Whedon, Stan Lee and Ain’t It Cool News founder Harry Knowles. Plus a first look Marvel’s kid-targeted MMO Super Hero Squad) (ABC News) (Worlds In Motion)
- CNN profiles Keke Palmer (as the next tween star brand on the rise. And meet the teen founders of nonprofit Kids to Kids, an international fundraising network for youth causes) (The Boston Globe)
- Hide and sneak (lookalike packaging and store placement turns teen products into easy hiding places for alcohol. Also watchdog group PTC isn’t happy with censored twitcom title “(Bleep) My Dad Says”… and neither are some parents of tween “Gleeks”) (WIS News 10) (Yahoo! News) (AP)
Categorized under: Ypulse Essentials