Ypulse Essentials: MTV Reboots Logo, Teens In Tech 2.0, College Women Outnumber Men
Posted by meredith on 02-08-2010
MTV updates logo (for the first time in 30 years, dropping the "Music television" tagline once and for all. Also Vogue editor at large André Leon Talley's joins 'Top Model' adding some extra couture cred to this season's judges panel) (WWD)
- Teens in Tech 2.0 Conference (check out this video of the weekend's happenings from ReadWriteWeb. Also look for coverage tomorrow from our own YAB member Enrique Gavidia. And MediaPost, reg. required on the "Social Media Marketing & Millennials" panel from Social Media Week in New York)
- Women outnumber men on campus (prompting the New York Times, reg. required, to run an incredibly cliché-ridden Sunday trend piece. Yikes. Rightfully the feature is getting skewered for its sexist overtones and the mis representation of co-eds in crisis. Also a pink Ouija board catches flak for targeting tween girls. Um, hasn't the Ouija board always been a sleepover staple? (New York Times, reg. required) (Mediaite) (Gakwer) (FOX News)
- Vanity Fair's 'Young Hollywood' issue (catches more heat for a lack of diversity. Ad Age, reg. required, points out the cover not only offends, but as "Hollywood has actually trended toward more inclusion" appears out of touch as well. Also Danica Patrick builds the GoDaddy brand by playing up the sex appeal) (Washington Post)
- Taylor Lautner in Stretch Armstrong (adding more fuel to his budding rep as the next great action star) (MTV Movies)
- ChatRoulette (New York Magazine on the recently launched chatting service "with a median age of 20″ that marks a return to interpersonal randomness, throwing young strangers together via webcam. And speaking of social..EA introduces “Madden NFL" on Facebook) (Bloomberg)
- Parenting works (USA Today puts a positive spin on the recent KFF survey, with props to the moms and dads who set boundaries on media use. Plus the New Mexico chapter of MADD debuts "Broken Teens," a series of PSAs intended to drive home the message drinking can cause permanent brain damage to teens' developing brains) (Ad Age, reg. required)
- iPads are for old people (that is, middle-aged business execs with the money to spend. Meanwhile, the piece points out young consumers will stick with aspiring towards owning an iPhone) (Mercury News)
Categorized under: Ypulse Essentials
February 8th, 2010 at 2:05 pm
I have an iPhone.
If the iPad had its phone features, then I would buy one to replace my iPhone.
But it doesn't.
I don't want to own two devices which are so similar.