Ypulse Essentials: MTV Moves Out, Will ‘The Shack’ Connect With Youth?, Vampires Revamped
Posted by meredith on 08-11-2009
It takes a village (to raise a safe teen driver. MediaPost, reg. required, profiles American Family Insurance’s latest campaign which focuses on collaborative prevention between parents and teens. Plus Clean & Clear sponsors Jason Priestley’s webisode series The Lake on WB.com) (Brandweek)
- MTV moves out (of the glass-fronted Times Square studio made famous on TRL. Also MTV launches “Declare Yourself With HP,” an advertising initiative challenging youth to publicly share something they feel strongly about. Plus the teen rock journalists behind Swept Away TV reminisce in a new collection of essays) (New York Post) (Spinning Indie)
- Converse sponsors ‘Band of Ballers’ (a 3-on-3 basketball tournament between musicians at an undisclosed location in Manhattan. Also Virgin selects a teen cinephile to judge a short film competition along with Kevin Spacey in the UK) (PSFK) (BBC News)
- Technology eats away at breakfast bonding (and all members of the household are at fault. Also a study finds college students plan to spend more time studying online than hanging out on social networks. And the top 10 search terms among kids are pretty much what you’d expect from curious tweens) (New York Times, reg. required) (CNET News.com)
- John Hughes documentary (finds a distributor. Also a study shows students’ definition of bullies varies from researchers) (Variety) (Science Daily)
- Disney distances itself (from Miley’s risque Teen Choice performance. Also more details on the limited edition Hannah Montana PSP. And MSNBC reviews the controversial “Fat Princess” video game) (andPOP) (MTV)
- Seventeen Fashion Finder app (saves teen shoppers some legwork by checking for must-haves in nearby stores. Also with the back-to-school season gearing up, Kmart helps parents and teachers talk to kids about money management)
- The Los Angeles Times considers RadioShack’s rebranding effort (“to brighten and contemporize the brand’s image” and says there is still work to do…)
- Vampires revamped (the genre reinvents itself for the teen girl audience. Also Summit Entertainment releases a 14-second tease for the latest New Moon trailer) (ABC News) (EW)
- Celeb alumni support Boys & Girls clubs (in a new advocacy campaign)
Categorized under: Ypulse Essentials