Ypulse Essentials: MTV Goes After Young Male Audience, The Aging Of Print, Teen Author Carnival
Posted by meredith on 05-28-2009
MTV looks for a few, young men (Viacom exec Paul Dauman hopes to revive the channel’s low ratings by targeting young male audiences. Plus, a children’s author tries to incorporate the aggressive images boys are drawn to create in his books) (WSJ) (BBC News)
- California teens respond to gay marriage ban (being upheld by the state supreme court. Plus, teen environmental group and Mashup attendee Teens Turning Green is featured in a piece on banning lead in lipstick) (LA Youth) (New York Times, reg. required)
- Graduating into the recession (the latest in their series on young people facing the economic downturn, Slate compiles responses from college seniors on the brink of stepping into a dried up job market. Plus, thoughts on online alumni networks) (Slate) (Marketing.fm)
- Healthier kids’ meals (Burger King adds more options as part of the chain’s pledge to advertise more healthful meals for children. And more kids eating off fast food “value menus.” Plus Disney star Selena Gomez shills for Borden.) (MSNBC) (MediaPost, reg. required0 (AHN)
- Aging of print (not surprisingly, the average age of magazine and newspaper readers is aging at an accelerated rate according to recent industry research. Plus, 16Style a new site devoted to teen fashion and style looks for teen volunteers – thanks Karell!) (Ad Age, reg. required)
- Connecting outside the classroom (danah boyd addresses concerns over teachers interacting with students through social networks. Plus, danah and her husaband are featured in a New York Times, reg required, piece on texting at the table) (apophenia)
- Segregated proms (continue to be held in Georgia’s Montgomery County) (New York Times, reg. required)
- Idol hands (Fox responds to the controversy alleging AT&T fixed the votes in Kris Allen’s favor. Plus, Zooglobble, a blog devoted to kids’ music)
- Teen Author Carnival (takes place in NYC today with an impressive roster of authors. Also, the controversial subject matter of Laurie Halse Anderson’s Wintergirls leads to censorship) (Readergirlz) (Blogging Censorship)
- Teens and porn (not as troubling a combination as some might think. Plus, a documentary on teens’ casual attitudes towards sex aims to shock) (Metro News) (ABC News)
Categorized under: Ypulse Essentials