Ypulse Essentials: Mobile Social Networks, Vampire Trend Deathwatch, 'Pretty Little Liars'
Posted by meredith on 10-21-2009
Mobile social networks (like MocoSpace and the growing number of young people replacing PCs with smartphones, open up some considerable possibilities to marketers. Plus SuperGlued launches an iPhone app to harness the mobile potential of the concert experience) (USA Today) (Next Great Thing)
- Will Hollywood suck vamps dry? (Let the trend deathwatch begin. Or, rather continue? Also Nickelodeon acquires the global rights to Teenage Mutant Ninja Turtles. Plus Disney chief Bob Iger points to the DVD business and the family home video collection as the corner of the movie industry where "profound changes" will be seen) (AP) (Variety) (Contact Music)
- It pays… (to be COPPA compliant. The Iconix Brand Group to pay $250K for collecting data from kids under 13. Plus more coverage of the Allykatzz summit from the Philadelphia Inquirer.) (Media Post, reg. required)
- I Love Rewards (named Next Generation Employer of Choice at the Rockstars@Work conference for its unique corporate culture. Plus coverage of the event here. Also more on Millennial workers as "tech-dependent, not tech-savvy") (Star Tribune) (Montreal Gazette)
- Alloy series 'Pretty Little Liars' comes to TV (on ABC Family with talks of "Privileged" star Lucy Hale starring. Also the full list of the 2009 YALSA Teens' Top Ten) (Reuters) (SLJ)
- Age-defying makeup (takes on new meaning as Revlon looks to target younger consumers by building a brand identity around "modern glamor." Plus stiff competition threatens the new line of "Fashionista" Barbies. And Nick and Lea launch Nickelodeon MyRoom,three age-driven lines of youth bedroom furniture) (Marketing Magazine) (WSJ) (Kids Today)
- Can Barnes & Noble's eReader (entice young adults to pick up the single use device? Even with the "book sharing" option, I'm going to go with not yet. Also ReadWriteWeb takes a closer look at the findings on Gen Y's preference for email over social networks) (Examiner)
- Gen Y shoppers (value-seeking, bargain hunters or… "a generation of shopping-obsessed, materialistic offspring." Depends on whom you ask) (US News & World Report) (MediaPost, reg. required)
- Y2K meets 'War of the Worlds' (as apocalypse-driven hysteria online coinciding with marketing for the upcoming film "2012″ is dubiously linked to teen suicides) (i09)
- Palo Alto train suicides (continue with the fourth student fatality this year, further adding to concerns over how to effectively intervene and how much to cover the story in the media. And a fellow student speaks out) (KTVU) (Radical Parenting)
Categorized under: Ypulse Essentials
