Ypulse Essentials: Milk Campaign Taps Teens, MySpace Music Alienates Indie Labels, 'Sorority Forever' Reviewed

Reminder: The "early adopter" deadline for the Ypulse Youth Marketing Mashup East is October 3. We just added Spencer Baim from Vice as a keynote. Register today!

Milk's 'got' teens (The milk campaign and its ad agency are tapping teens for next year's creative. Plus Disney taps interns for ideas for its theme parks. I like this trend.) (New York Times, reg. required)

- What's next… (on Disney's movie slate – hint: more Johnny Depp.) (Entertainment Weekly)

- Indie labels unhappy (with MySpace Music. This seems really risky to me, aka "alienating your base.") (Financial Times)

- 'Sorority Forever' reviewed (by Reel Pop. Plus Cotton to launch fashion oriented webisodes geared towards young women) (AdAge.com, reg. required)

- Landlines are to young conservatives (as mobile phones are to young liberals? Interesting research from Pew via Collision Detection)

- Video games (in addition to encouraging civic participation, evidently help with math scores. Plus new wonky youth-tech-learning blog – Futures of Learning) (BBC)

P.S. Here's the link to the Cramster getting $3 million news I garbled in yesterday's newsletter. (TechCrunch)

Categorized under: Ypulse Essentials

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