Ypulse Essentials: Melanie Oudin's Pink Shoes, Whateverlife 2.0, Generation Y-Pay?
Posted by meredith on 09-08-2009
Melanie Oudin's Cinderella story (at the U.S. Open comes complete with signature footgear: the 17-year-old tennis star's custom-made pink Adidas shoes stamped with the message: "Believe." Technically not available for sale, fans eager for their own can design a pair on the MiAdidas site) (Yahoo! Sports) (WXIA)
- Winnie-the-[New]Pooh (Egmont UK launches a six-figure marketing push for the new authorized sequel, Return to the Hundred Acre Wood, set for publication on October 5, 2009. Also check out "CSI" experiments with the "digi-novel" a story that integrates book, movie and website into one form of mega-media. And a Boston Prep school library trades in 20,000 books for 18 e-readers Wow) (Cynopsis Kids) (Retuers) (Mashable)
- Whateverlife 2.0 (teen entrepreneur and Ypulse friend Ashely Qualls relaunches the site as a social network. Plus Facebook app CampusBuddy revamps and adds a new text book search engine) (TechCrunch)
- Back-to-School gear (for the Gossip Girl set. Wired rounds up the hottest tech for high schoolers. Also mobile carriers launch BTS campaigns to target students. Plus LG jumps on the "Fame" movie marketing bandwagon.) (GigaOM) (Forbes)
- 'Colleges in Crisis' (interesting piece from The Daily Beast on the far-reaching impact of the financial strain on universities. Also Wired asks if unlocking students' inner geeks is the key tp education reform. And more on Harvard's fashion line) (New York Times, reg. required)
- McDonald's launches 'Flavor Battle' (a nationwide DJ competition on 365black.com. Plus Kmart partners with Nick, revealing "iCarly" actress/pop singer Jennette McCurdy as the celebrity behind the "Be a Schoolebrity" BTS sweepstakes. And Activision recruits Jay-Z and Eminem to release exclusive songs for the "Renegade" edition of "DJ Hero" due to come out next month) (MediaPost, reg. required) (New York Post)
- 'Driving It Home' (a program featuring parents who have lost children in texting-related car accidents looks to raise awareness about the dangers. Also a study finds more teens are losing sleep to texting) (Textually)
- How will Disney leverage Marvel characters (to optimize the licensing potential?) (AdAge.com, reg. required)
- SOS on FB (two girls in Australia are rescued from a drain after updating their Facebook status from their cell phones. Also teens and their parents continue to clash in their newfound shared social spaces. And are parental nags sent via text actually less annoying?) (Tech.Blorge) (WSJ) (Textually)
- Generation Y-Pay? (a new anti-piracy campaign launches in the UK. Plus Maine AG publicly states she will not persecute media groups and companies who violate the controversial privacy law, which apparently passed "because watchdogs lost sight of the bill." Whoops?) (MediaPost, reg. required)
Categorized under: Ypulse Essentials
