Ypulse Essentials: Meez On MySpace, Music Games Bring Encore For Industry, Gen Y Picks Email Over Social Network
Posted by meredith on 10-20-2009
Meez Nation moves into MySpace (integrating the teen virtual world, which has been profitable since April (!), into the social networking platform. Interesting development in the cool comeback strategy. Plus Denny's expands its Allnighter program debuting the digital game "Cook Like A Rock Star") (Virtual World News) (CNET) (MediaPost, reg. required)
- Music to the gaming industry's ears? (Variety proclaims an end to the six-month sales slump thanks to "The Beatles: Rock Band" and Guitar Hero. Meanwhile USA Today points out the Fab Four fell short of smash hit expectations. Plus Wired reviews the Rock Band iPhone app as "loyal to a fault" to the console game and predicts "iPhone customers will stick with Tap Tap Revenge")
- 'Glee' gets the Whedon Touch (to the delight of fans who loved "Dr. Horrible's Sing-Along Blog" and the "Buffy" musical episode.) (EW)
- Gen Y would sacrifice social networks (over email or texting, if they had to give up one for a week. Also more Gen Y mythbusting to debunk the "entitled, disrespectful" reputation. Meanwhile True/Slant points to some generation bashing in the Washington Post where a columnist blames Millennial Democrats…for the 2010 election?!) (Sparxoo)
- 'Wild Things' marketing coup (credited to Warner marketing chief Sue Kroll. Plus Selena Gomez to star in the upcoming "What Boys Want" as a teenage girl who can hear what men are thinking. Hmm.. Also studios limit stars' tweeting to avoid leaks) (L.A. Times) (Variety) (CNET)
- Girls Communicating Career Connections (aka GC3, a web series and curriculum on science and engineering careers developed by and for middle school aged girls. Also Crate and Ypulse sponsor Campus Media Group launch TalkAboutLoss.org, a PSA campaign from the National Students of AMF Support Network to support college students coping with the illness or death of a loved one)
- MTV and American Family Insurance partner (to promote National Teen Driver Safety Week with a web series, sweepstakes and co-branded micro-site. Also State Farm teams with Steve Harvey, launching the first in a series of short digital comedy clips to coincide with Safety Week) (Pantagraph)
- Spike Jonze-Kanye West collaboration pulled (after the 14-minute short briefly appeared on the rapper's official site. Cue another Kanye mea culpa. Plus in case you missed it — Idolator rounds up reviews for "New Moon's" indie soundtrack) (New York Times, reg. required)
Categorized under: Ypulse Essentials
