Ypulse Essentials: Marvel Creates TV Division, Cyberbullying In Schools, Truth @ Warped Tour
Posted by meredith on 06-28-2010
Chris Brown’s breakdown at the BET Awards (during his tribute to MJ has triggered a Twitter outcry and mini-media frenzy over the authenticity of his emotional outburst. Viewers, at least the ones commenting on MTV.com, were divided. Meanwhile Billboard has a recap of the night’s other highlights and big winners including Alicia Keys and Nicki Minaj) (Salon, day pass required) (New York Times, reg. required)
- Get ready for Marvel TV (A new television division created by Marvel Entertainment will bring characters and stories to the small screen.. and create at least one new potential portal for introducing less familiar faces to audiences) (Deadline)
- Fans move Mountain Dew (taking over the event-planning for a “grassroots” promotional tour as part of the year-long “DEWmocracy 2″ campaign. Plus more branded entertainment news from Schick: a new action sport web series “Clean Break” set to debut on Crackle) (MediaPost, reg. required) (Ad Age, reg. required)
-Cyberbullying in schools (New York Times, reg. required, on the difficult questions around the disciplinary role of schools in cases of cyberbullying. And over the Times’ Well blog, Dr. Elizabeth K. Englander answers selected readers’ questions about cyberbullying and school)
- Truth campaign returns to Vans Warped Tour (sending two crews and orange ‘truth trucks’ to spread the anti-smoking message. Also Rascal Flatts is named the new ambassadors for youth suicide prevention charity Jason Foundation) (Top 40 Charts) (RTT News)
- Don’t text me, bro (is the message college students are sending to brands. A Ball State University study finds more than 40% were annoyed to get an ad, and “nearly three in 10 said they were less likely to purchase a product after seeing a mobile ad for it” Take notice, mobile marketers) (eMarketer)
- Seventeen Project blogger (throws down the gauntlet to teen media, calling for “an actual lifestyle [publication] with books and movies and current events and crafts and sex advice and things that teenagers actually think about in life beyond looking pretty and getting boys to like them.” Jezebel suggests the answer may lie online with entrepreneurial teens like Jamie Keiles herself. We’re inclined to agree. Also a disturbing stat update on the number of teens using Botoxsuggests use is trickling down even younger) (MSNBC)
Categorized under: Ypulse Essentials