Ypulse Essentials: Majoring In High School, TV Free Burning Man, ‘Almost Home’
Posted by anastasia on 09-04-2007
Nick hopes for a hit with iCarly (its new TV series and webcast where kids can submit homemade videos that could be included in the show. Other kids properties like Star Farm’s Edgar & Ellen are following suit. Apparently, Nick and its big brother MTV are both struggling to keep their audiences with falling ratings. Part of MTV’s strategy? Go long tail with lots blogs like this one and this one.) (USA Today) (Izzy Neis) (Marketwatch)
- It’s not just kids TV turning to ugc (Republican candidate Mitt Romney is asking “fans” to create an ad for him) (Jossip)
- Majoring in high school (some schools asking teens to pick a major, freshman year. Plus – rock star might not be the best career choice.) (Newsday) (MSNBC)
- Channel One goes digital (so you can see the ads better) (press release)
- Ads full of junk (a study of 2003-2004 ads for kids and teens showed they were for foods high in sugar, fat, or sodium. While this may be changing with the industry beginning to self regulate, apparently, these advertisers are going virtual to worlds like Habbo Hotel) (Broadcasting & Cable) (Channel 4)
- Radio Disney interview (with Senior Vice President and General Manager Jill Casagrande. And AdWeek interviews Legacy Foundation CEO and president Cheryl Healton [anti-smoking queen])
- Colleges must get creative (with advertising when they’re selling a product that in some cases carries a $100K price tag) (AdAge.com, reg. required)
- Tracking skater culture? (try Mumble Magazine Plus for a great window into the Burning Man subculture without having to brave the dust storms, try Current TV’s TV Free Burning Man) (Josh Spears)
- Bon Jovi to produce ‘Almost Home’ (adapted from an upcoming YA novel about homeless youth in Los Angeles) (Ashbury Park Press)
- Flying the not-so-kid-friendly skies (more flights airing R-rated movies) (New York Times, reg. required)
P.S. Looks like the horror genre can rest easy after this weekend’s Halloween opening. (Bloomberg) It also appears that “Ad Nation” isn’t going for CBS’s controversial “Kid Nation.” (AdAge.com, reg. required)
Categorized under: Ypulse Essentials