Ypulse Essentials: Longboarding, Virgin Mobile Announces FreeFest Lineup, Borders Textbook Marketplace
Posted by meredith on 07-21-2010
Longboarding (A twist on traditional skateboarding sparks a new, inclusive movement becoming “the fastest growing segment in an otherwise sluggish skateboard market”) (New York Times, reg. required)
- Comic-Con 2010 (Nice preview from USA Today. And for those fans who can’t make it to San Diego, MTV and MySpace will be live streaming all four days) (MTV News)
- Virgin Mobile unveils FreeFest lineup (Ron Faris, Director of brand experiences and 2010 Ypulse Mashup keynote speaker says, “Last year’s free festival was all about giving back to fans in the wake of a horrible economy… This year’s festival will focus even more on charitable giving.” Also Neutrogena launches the crowdsourced charity campaign ‘Wave for Change’ on Facebook) (MediaPost, reg. required)
- ‘Mediating sociability in the post-millennial Friendspace’ (PSFK spotlights more academic research around adolescent friendships in the digital age)
- Gaia Online launches Gulf clean-up fundraiser (Players can make donations by purchasing a virtual “Toxic Blob” which cleans up to reveal a sea animal. Also Nickelodeon-owned gaming site Shockwave adds a virtual goods platform) (Virtual World News) (Social Times)
- Borders launches ‘Textbook Marketplace’ (The site will offer millions of new and used books for students, but TechCrunch points out a potential problem area in the lack of rental capabilities) (TechCrunch)
- ScoutQuest (Boy Scouts continue their mission to modernize celebrating the org’s 100th anniversary with an interactive, citywide scavenger hunt where participants unlock clues using QR codes)
- Is all free speech created equal? (USA Today talks about what happens when teens retaliate online. And some British parents speak out against a “Simpsons” class being taught at their children’s school) (BBC News)
- ‘Last Airbender’ sequel will air on Nickelodeon (The cable channel picks up the film after its big screen debut was critically panned. Also a musical based on Julianne Moore’s children’s book Freckleface Strawberry is coming to an Off Broadway show) (MTV News) (New York Times, reg. required)
Categorized under: Ypulse Essentials