Daily news and insight into the Millennial generation for media and marketing professionals



Ypulse Essentials: Libraries In The Mall, College BTS Spending Spikes, IFC On Foursquare

Posted by meredith on 07-07-2010

malllibrariesTurning mallrats into bookworms (as simple as relocating your local library to a storefront? PSFK explores the success story behind Bookmarks, the newest branch of the Dallas Public Library. Brilliant)

ZooBurst (In other innovative reading news, a site that lets kids create their own 3D storybooks. And eBookNewser spotlights a 15-year-old author who earned 6.5 million reads on the popular online writing site Wattpad. Another one to add to the Toolbox) (ReadWriteWeb)

- Are young women Facebook ‘addicts’? (according to a new study, one third of 18 to 34 year-old women check FB first thing in the morning, 20 percent do so in the middle of the night and 39 percent self-identify with the “addict” label. Look for more on addicts, “facebook fatigue” and the gender/age breakdown coming soon from Ypulse Research) (Mashable)

- ‘Got Milk?’ goes mobile (on the iPad and via text message. Meanwhile Lexus hones in on the global-warming debate to promote its new hybrid model.. and attract younger drivers to the luxury market) (MediaPost, reg, required)

- BTS spending to spike with college students (According to a new report from Alloy, the 16 million students coming to campus this fall will bring in approximately $306 billion in back-to-school sales — a 13 percent increase from last year. Stark contrast to the teens. See Casey’s post for more.) (Brandweek)

- Boomerang Generation revisited (New York Times, reg. required, explores the transformation of the “American Dream” over three generations of one family. Also a Gen Y entrepreneur in Canada reflects on making the choice between going corporate vs. the DIY career path) (Globe & Mail)

- IFC on Foursquare (with crowdsourced virtual travel guide, “The IFC Always On. Slightly Off. Guide to America.”) (Mashable)

- ‘Children’s Hospital’ (new trailer for the web show turned Adult Swim series up now. Also BBC America’s reality series “The Choir” reviewed as a summertime gift to “Glee” fans) (AV Club) (Huffington Post)

- DJ Hero not a flop after all (After soft launch sales, the rhythm game appears to have found its niche reporting 1.2 million sales) (Ars Technica)

Categorized under: Ypulse Essentials




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