Ypulse Essentials: Levi’s Says ‘Go Forth’, Young Women Prefer Mobile To PCs, Nick’s ‘AddictingGames Showdown’ Winners
Posted by meredith on 06-30-2009
Levi’s urges Gen Y to ‘Go Forth’ (in a new campaign that seeks to act as a call to arms for young, optimistic consumers facing tough times. Plus, the latest “Open Happiness” ad from Coke aims to connect with African-American teens. And Denny’s looks to become a latenight hotspot) (New York Times, reg. required) (DesignTaxi) (WSJ)
- Westwood College ads provide a lighthearted nudge (to go back-to-school, featuring grads who were stuck in dead-end jobs until college offered a way out. Also a breakdown from Westwood College of the average college student’s budget) (MediaPost, reg. required) (Campus Buzz)
- Virgin Mobile rewards do-gooders (with “Free I.P.” passes to the brand’s sold-out FreeFest festival. Also Kia signs on again as sponsor for the Vans Warped Tour) (MediaPost, reg. required)
- Mobile phones gaining on PCs (as the tech device of choice among young women. Plus, Urban Outfitters heeds the call and goes mobile) (MarketingVox)
- ‘Girls Are Not For Sale’ (Beyonce and Halle Berry join the campaign against child sex trafficking inspired by the recent Showtime documentary on the subject. Also a look at the unsettling trend of eating disorders among tweens on “The Early Show”)
- More on Nielsen’s teen research (an interview with Nic Covey [who commented here] in MediaLife Magazine… Plus, emarketer charts Fuse’s research on teens and advertising [Fuse is a Ypulse sponsor])
- Zwinky Cuties joins with SmartyCard (to offer virtual incentives for tweens to study up. And Disney promotes tween virtual world Club Penguin across Spil Games portals. While RuneScape allows researchers into its popular tween MMO) (Virtual World News) (MacArthur)
- Nick’s ‘AddictingGames Showdown’ winners (were announced including Electric Man 2 for “Best Performance by a Stick Figure” and Magic Pen as “Mostest Edumacational Game”)
- James Frey tries YA for size (shopping a sci-fi series he’s working on with another author to publishers in New York) (New York Times, reg. required)
- MTV launches celebrity lookalike game show in India (on Facebook. Also 9 youth marketing trends in South Africa) (Radio and Music) (Marketing Web)
Correction for Newsletter Readers: In yesterday’s Essentials it should have read that the publicity stunt for Walkman was in honor of the brand’s 30th birthday, not 13th. Oops!
P.S. We just launched a campus subgroup as part of the Ypulse LinkedIn group for folks trying to reach students. Check it out!
Categorized under: Ypulse Essentials