Ypulse Essentials: Levi's Lifecycle, What Teens Want @ Web 2.0, 'Cougar Town' Vs. 'Glee'
Posted by meredith on 10-23-2009
Green jeans (as part of an effort to encourage reuse, Levi's adds a "donate to Goodwill" icon to their clothing’s care tags. Plus American Eagle launches a kids line) (PSFK) (MediaPost, reg. required)
- New brands, latest tech, hybrids (is what Gen Y is seeking from the automotive market, according to a recent study. Plus Ford promotes National Teen Safe Driving Week with a singing competition) (National Post) (MediaPost, reg. required)
- What Teens Want (according to the youth panel from the Web 2.0 Summit: a cost-free Facebook, a faster connection on iPhones and nothing to do with Twitter or Yahoo email addresses. Check out more coverage on SF Weekly. Also if the average teen finds Twitter irrelevant, what social media tool belongs in the classroom?) (Vator News) (ZDNet)
- Mergers and buzz (from the CMJ news front, an interview with CMJ founder and chief executive and a veteran rock promoter from Metropolitan Talent, the company that recently merged with the legendary college music tour) (New York Times, reg. required)
- Cereal offenders (TIME lists the the top 10 sugary cereal brands continuing to aggressively target kids, many of which sport the misleading "Smart Choices" label. Also the Pizza Hut "twintern" goes full-time. Appropriately the brand launched a campaign crowdsourcing for a new official title) (MediaPost, reg. required)
- Obama goes idle online (leaving the youth vote unengaged post-election, according to Jose Antonio Vargas of the Huffington Post.)
- Mixed reviews for 'So in Style' (the new line of black Barbies from Mattel. Also Marketplace covers the American Girl homeless doll controversy) (CNN)
- 'Cougars' vs 'Glee' Club (battle it out on Wednesdays for young adult audiences with FOX coming out on top. Plus after 12 episodes Ashlee Simpson-Wentz moves out of "Melrose Place") (Ad Age, reg. required) (EW)
Categorized under: Ypulse Essentials
