Ypulse Essentials: Lego Rock Band, CW's 'Cwinger' Ads, Not All Young People On Facebook
Posted by meredith on 04-22-2009
Lego Rock Band (officially comes out this Christmas. Featured songs include "Kung Fu Fighting", "Song 2″ by Blur and Europe's "The Final Countdown" (?). Plus Targeting Kids offers another take on the Burger King- Sponge Bob controversy) (Wired)
- 'Children of the Recession' (CBS News explores the impact of the downtown on kids today. Plus, if the past two weekends didn't give you a clue, movie studios are aiming younger because adults are avoiding movies) (CBS)
- 'Season in the Balance' (New Balance's web series focuses on the ups and downs of real high school athletes. Plus, CW debuts "cwinger" adds during "Gossip Girl" leading viewers online with short, sponsored vignettes featuring "real" Upper East Siders) (Ad Age, reg. required)
- Disney looks for a new prince charming (now that Zac Efron is moving on ) (WSJ)
- Mythbusting WSJ's pro bloggers stats (in case you missed it, yesterday the Wall Street Journal came out with some numbers on "America's Newest Profession" that raised eyebrows and questions in the blogosphere. Columnist Mark Penn has since updated his piece with details on his sources and calculations) (Silicon Valley Insider) (WSJ)
- Lauren Conrad gets back in business (with the help of Kohl's, the "Hills" star and aspiring fashion designer gets another chance after her previous line stalled) (Business Journal of Milwaukee)
- Exit exam spells no exit (for a high number of girls and non-white high school students in California, according to a recent study. Plus, the urban-suburban gap in high school graduation rates. Also University of Miami is named top party school by Playboy) (Los Angeles Times) (New York Times, reg. required) (Reuters)
- Not everyone and their mother is using social media (according to a recent Harris poll, three-fourths of those ages 18 to 34 have a Facebook or MySpace account, while only 8% of 18 to 34-year-olds use Twitter. Plus, the transcripts of a talk on American teens and social networks from the always-inspiring danah boyd. Also PSFK points to a funny, yet poignant commentary on internet-age writing in McSweeney's) (Marketing Vox)
- Paramount ties classic girl films into casual games (starting with the decades-spanning trio: "Pretty in Pink"; "Clueless" and "Mean Girls" Also, Buzz Marketing Founder turned YA author Tina Wells' site for her series Mackenzie Blue is live) (Variety)
- Libraries in the UK turn up the tunes to lure in young readers (not surprisingly, older patrons are unimpressed. Also Visa's prepaid credit card MYPLASH signs a deal with EMI Music to launch a music-themed rewards program for teen cardholders) (Guardian UK)
Categorized under: Ypulse Essentials
April 22nd, 2009 at 2:29 pm
Speaking of classic teen movies, Heathers is being made into a musical:
http://moviesblog.mtv.com/2009/04/20/top-5-teen-movies-other-than-heathers-that-should-be-musicals/