Ypulse Essentials: Kmart Launches Stylesip, Young, Affluent Women Lead Recovery, Common Millennial Mistakes At Work
Posted by meredith on 09-01-2010
Kmart launches Stylesip (a social hub for teen girls to “share their thoughts on trends, entertainment, music and gossip.” Also Andrew Zoyer of Steve Madden previews the brand’s mobile push with interesting insight on branded apps vs. mobile sites) (MediaPost, reg. required)
- Affluent young women lead recovery (with the biggest spending increases in purchases for others including gifts, charities, and children. And it looks like this might be a growing demo with more Gen Y women outearning their peers) (MediaPost, reg. required)
- Game on (A new M2 report on kids and gaming finds 90% of tweens play games online. Also Facebook Credits cards are coming to Target) (USA Today)
- Shaq and Justin Bieber (The blossoming bromance has all the makings of viral sensation. And did you know tomorrow was ’90210′ Day?) (Gawker) (Pop Candy)
- Oversharing and a false sense of egalitarianism (are two of the most common mistakes Millennials make at work according to this Harvard Business Review contributor. For the flipside see this Gen Y response provided by Carol Phillips of Millennial Marketing)
- Tween bloggers (profiled in The Independent. Nice to see more talk of the web as a positive, creative forum for youth)
- WSJ reviews AOL’s SafeSocial (“though [not] perfect, it’s an easy-to-use middle ground between banning social networking from a child’s life and watching over his or her shoulder at all times.” Meanwhle the CEO of Loopt explains the lower privacy standards of people born after 1981)
- ‘The Virginity Hit’ (Ad Age, reg. required, weighs in on the clever promotional stunt behind the film’s new print campaign)
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Categorized under: Ypulse Essentials