Ypulse Essentials: Kids Upfront Season Kicks Off, Viacom Pulls 'Daily Show' Off Hulu, H&M Offers Virtual Goods
Posted by meredith on 03-03-2010
Kids upfront season kicks off (with Disney presenting advertisers its 2010-11 slate of programming for Disney Channel and Disney XD including new original Disney Channel movies "Avalon High," based on the Meg Cabot book, and that Harriet the Spy update. Plus Disney's Gary Marsh tells Multichannel News lineup addition "Good Luck Charlie" puts more focus on family life) (Cynopsis Kids)
- Do crude dudes promote safe sex (…or just sexist stereotypes? Salon, day pass required, critiques the unflattering depiction of guys in a SexReally.com PSA presented at the Sex::Tech conference)
- Comedy Central pulls 'The Daily Show' and 'Colbert Report' off Hulu. (Meanwhile HBO posts the entire fourth episode of its new series "How to Make It In America" on YouTube) (Yahoo! News via Pop Candy)
- Private to public (an anecdotal look at the recession-induced migration of K-12 students from private to public school. Plus U.C. students keep fighting the good fight traveling to Sacramento to protest new tuition hikes) (Slate) (Salon)
- More on tween bait at the Oscars (presenters added to the lineup as of Tuesday include Jake Gyllenhaal, Chris Pine and Sam Worthington. Also Ad Age, reg. required, details Lionsgate's plans to put the social media push behind "Kick-Ass") (Los Angeles Times)
-Meez boasts spike in engagement (and launches a virtual blood drive with Red Cross for March. Also more interactive toys taken to the next level: Ty taps Animax Entertainment to oversee the launch of a new virtual world based on the Ty Girlz brand. And H&M offers virtual goods in location-based game MyTown) (Virtual World News) (SocialTimes)
- Cynthia Rowley (collaborates with Roxy on a new teen girl surf collection. And NOWNESS replaces eLuxury.com and attempts to reach Millennials) (L.A. Times) (via New York Times)
- Will social media replace newspapers (as youth's mainstream news source? Based on teen readership trends, Jeffrey Cole, director of the Center for the Digital Future at the University of Southern California Annenberg School, says yes. Also what came first the detached teens or the screen addiction?) (AdWeek) (ars technica)
- Youth Culture launches YouthCulture.com (new site from a Canadian youth research and media company)
- Slow Scion ad (puts the brakes on the potential engagement for an interactive ad using Facebook Connect) (MaketingVox)
Categorized under: Ypulse Essentials
