Ypulse Essentials: ‘Kick-Ass’ Opens SXSW, French Connection On ChatRoulette, Nat’l Education Standards Target Media Literacy
Posted by meredith on 03-12-2010
‘Kick-Ass’ bows at SXSW (looking forward to the buzz. Also Ypulse Mashup attendee Fourth Story Media hosts an interactive storytelling exquisite corpse-esque competition at this year’s festival. And check out Superglued a live music app to help attendees navigate shows) (Variety, reg. required) (ReadWriteWeb)
- French Connection on ChatRoulette (in a creepy promotion that rewards a random hook up arranged over webcam with a shopping spree. Meanwhile Diesel launches a more traditional social media campaign across Facebook, Twitter and Foursquare. Also check out this slideshow of Parsons students analyzing trends) (AdAge, reg. required) (MediaPost, reg required) (Slideshare via Tim Stock)
- Mississippi school board cancels prom over a lesbian couple (drawing fire from ACLU and inspiring an awesome social media campaign Tweeted about by Robert Ebert. Also YA author John Green gets involved calling on his league of nerdfighters to see if students would want to throw a “happy, inclusive prom”) (CBS)
- M. Night Shyamalan helms ‘The Last Airbender’ (a live-action adaptation of Nick’s animated strip Avatar: The Last Airbender. Just one of the big announcements from the network’s 2010 Upfront presentation. Also look for shows with tween appeal and co-viewing potential Cynopsis Kids has a nice rundown of the full lineup) (Variety, reg. required) (Multichannel)
- Online hangouts (a safe space where otherwise unlikely connections are made between teens. Meanwhile Facebook threatens to sue British tabloid Daily Mail for taking the more sensational spin — claiming the site allows older men to pressure teenage girls for sex. The site also [wisely] resists a call to install a literal “panic button”) (MediaPost, reg. required) (The Guardian)
- Did Gen Y watch the Olympics? (Not according Nielsen ratings, but Ypulse President Dan Coates and our research panel point to some possible time-shifting and grazing at work that suggest otherwise)
- National education standards target media literacy (in the uniform education standards that a panel of experts is recommending all public schools nationwide adopt. And Gawker asks what the states were getting wrong)
- Lady Gaga premieres ‘Telephone’ on E! News! (after months of hype, whispers and leaked photos from the set. Plus Green Day: Rock Band coming in June) (MTV News) (ars technica)
- ‘How to Train Your Dragon’ (reviews are starting to roll in for Dreamworks latest. Also Glu Mobile releases its ”How to Train Your Dragon: Flight of the Night Furry” app for iPhone/iPod touch this week Plus turn down the volume for this Eclipse trailer reaction video) (Variety, reg. required) (BuzzFeed)
- Nissan sticks with geek chic (targeting techy Millennials with the “Cube Mobile Device.” Yep, that’s a car. Plus more on the ChaCha study on teens and young adults’ brand preferences.. where Ford tops the most-queried car brands. And good news: Gen Y will end the luxury drought in 2020) (Bloomberg) (MediaPost, reg. required)
Categorized under: Ypulse Essentials