Daily news and insight into the Millennial generation for media and marketing professionals



Ypulse Essentials: JoBros Burn Up Box Office, Girl Scouts Revamped, Facebook Firing

Posted by meredith on 03-02-2009

jonasxJoBros deliver the tween dream in person (making a surprise appearance on the opening night of their 3-D “rockumentary.” But even with triple the hearthrob power,  the boys couldn’t dethrone the reigning Disney princess at the box office ) (USA Today) (Entertainment Weekly)

- First study on the adverse effects of mobile phones on adolescents (will take five years) (textually.org)

- Fashionology (the DIY tween boutique brings the designing action online with a new site. Plus a prolific 10 year-old street artist earns the somewhat dubious nickname “the female Banksy”) (MediaPost, reg. required) (Jossip)

-  Teens keep the hope alive (with an overwhelming vote of confidence for the new administration’s ability to resolve the country’s current economic issues. Plus, the AP asks six experts to weigh in on the viability of Obama’s rally of college for all) (MediaPost, reg. required) (The Associated Press)

- Bring on the ‘Brandividuals’ (as companies embrace social platforms like Twitter, personal voice becomes a bigger issue. Some say this is a trend that will only continue as the younger generation gets into marketing.  Does this mean the revolution will be tweeted? Plus, VenusZine names 25 noteworthy celebrity women under 25) (MediaPost, reg. required)

- A new recipe for Girl Scouts (the national org attempts to make up for falling enrollment rates by de-emphasizing badges and playing up their online presence. Like their male counterpart, the scouts are also on the lookout for more minority members) (Washington Post)

- MTV provides ‘Legal’ aid (to the Broadway production of “Legally Blonde.” After an initial stumble, a reality show search for the next Elle Woods boosted box office sales. Plus The Addams Famly musical makes its way to theaters in April 2010.) (Variety) (Cynopsis Kids)

- Does the Kindle mean curtains for comics? (the industry gets collectively nervous as e-readers continue to evolve and Apple threatens to get in on the action) (Newsarama)

- Tan Ban (after a new bill was filed in Texas, teens may  be required to have a doctor’s note before hopping into the tanning bed. Maybe teens also just need to be made more aware of the health risks. Plus, are parents’ efforts to teach healthy eating habits doing more harm than good?) (Examiner) (New York Times, reg. required)

- Status update: you’re fired (a teen in the UK broadcasts her workday boredom on Facebook and ends up losing her job. Whoops. Plus ReadWriteWeb defines Facebook friendship with the help of the social site’s in-house sociologist.) (CNN)

15 strangest college courses (my alma mater scores two on the list. Should I be proud?) (Online College Blog)

Categorized under: Ypulse Essentials




3 Responses to “Ypulse Essentials: JoBros Burn Up Box Office, Girl Scouts Revamped, Facebook Firing”

  1. tommy2 Says:

    The Jonas Brothers story was based on Saturdays news – a bit old for a late in the day posting on Monday. The results are significantly more drastic than presented in that article and EW was obviously overly optimistic in their prediction. The weekend box was 12.7 million… 1/3 of Hannah (and she didn’t even flood myspace saying she’d be making surprise appearances). On the other hand their film was significantly stronger.

  2. Eric Jaffa Says:

    “Had Miss Swann put up a poster on the staff notice board making the same comments and invited other staff to read it there would have been the same result.”

    - Steve Ivell, on why he fired a girl who wrote on Facebook that her job was boring

    Really bad analogy.

    People see a physical bulletin board at a company whether they want to or not.

    The only people who saw her calling the job boring were people who chose to vist her Facebook page.

  3. Amy Strecker Says:

    I had to disagree with the ReadWriteWeb post about the Economist’s analysis of Facebook friendships. It was an, “I don’t think so,” in my book. Facebook chat is of little significance to the vast majority of Facebook users I know.

    danah boyd also had some great perspective on the use of Dunbar’s theory in the context of Facebook: http://www.zephoria.org/thoughts/archives/2009/03/02/when_research_i.html

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