Ypulse Essentials: JCP Sponsors Shopping 'Hauls,' Girl Scout Gets a New Look, Joe Jonas on TV Land
Posted by casey on 07-13-2010
BTS embraces show-and-tell shopping (As we mentioned last week in our BTS roundup, JC Penney announced today that video "hauls" will be a major component of their BTS campaign The sponsored vids will go up this week on jcp.com/teen as well as YouTube. Also, Forever 21 plans to add maternity lines in Texas, California, and others… coincidentally states with the highest teen birth rates) (USA Today) (Huffington Post)
- Teens spend 7 hours/day plugged in (A new study from Toronto’s Centre for Addiction and Mental Health also reveals that many Canadian students "who logged long hours in front of a screen expressed feelings of unhappiness and experienced loss of sleep." Plus, a small study proves that more computer time means lower grades for kids in Romania, backing up a similar U.S. study that found lower income teens with computers in the home suffered from lower test scores.) (Globe & Mail) (TechCrunch)
- Girl Scout's makeover (The Girl Scout icon now has bangs, but Jezebel says the brand's logo will need more than a new haircut to become a "truly awesome organization") (Jezebel)
- Kids are smarter but significantly less creative (Researchers say "creativity should be taken out of the art room and put into homeroom," but with school districts insisting that there isn't time for creative classes, there's really no change in sight) (Newsweek)
- Engaging politically, academically apathetic teens (With young adults spending such an overwhelming amount of time online, social media might be the solution to engaging teens in politics. And similarly, will the new NOOKstudy, a free suite of education software for BN's e-reader, engage teens in education?) (Social Times) (TechCrunch)
- Whitney Port talks social media (With "The City" season winding down tonight, the reality star-turned-fashion designer will further her brand with the help of a pretty solid social media plan. Plus, "The Hills" comes to an end after 6 seasons and Lauren Conrad is set to return for the finale) (WWD, sub. required) (MTV)
- LeBron James: A millennial case study (Like most young 20-somethings, the basketball star exhibits "a strong tendency to change jobs more often and show far less loyalty to employers than previous generations") (Los Angeles Times)
- Joe Jonas trades the Disney Channel for TV Land (The middle JoBro will guest star alongside Betty White on "Hot in Cleveland." Read more about the Teen Vogue coverboy in today's Teen Mag Roundup. Plus, fellow Disney charmer Zac Efron signed on to lend his voice to a new "Robot Chicken" special for Adult Swim) (EW.com) (Variety, reg. required)
Categorized under: Ypulse Essentials
