Ypulse Essentials: HP Plays Up Sound Quality, Plan B For BTS, The Plagiarism Generation?
Posted by meredith on 08-05-2010
HP targets Millennial music fans (with a campaign featuring Dr. Dre, Weezer and other artists talking up the sound quality of a new music processor. Meanwhile brands like Dell and Intel are partnering up with self-proclaimed hipster whisperer Vice to help reach elusive trendsetters) (MediaPost, reg. required) (New York Times, reg. required)
- ‘Jersey Shore’ helps Viacom’s bottom line (Plus no word on new judges, but “American Idol” will be adding more industry firepower with record producer Jimmy Iovine signing on as mentor) (LA Times)
- A ‘Scott Pilgrim’ short (will air on Adult Swim a day before the film’s release. Also movie studios are shifting release dates after Summit announced the November release of the final Twilight movie. And Disney delays “Beauty and the Beast 3D” indefinitely until more homes get 3D TVs) (/Film) (Cynopsis Kids) (THR)
- Plan B for BTS (Teen retailers are pulling out major price cuts and promotional freebies to boost unexpectedly weak back-to-school sales. Plus more on the slow start in the Los Angeles Times) (AP)
- The plagiarism generation? (Salon, day pass required, investigates the validity of the recent Times’ piece on techno-cheating)
- ‘The Little Prince’ returns (in a multimedia blitz including an animated series, video game, 3D film. Plus the Harry Potter: Spells app for iPhones and iPads is now available as a freemium deal) (Guardian) (Virtual World News)
- 5 innovative tech camps for kids and teens(Nice roundup from Mashable. Also PSFK recaps take aways fromWonderlab a recent conference on the future of play)
- Jonas Brothers and Allstate (tell driving teens to “X the TXT.” And Verizon FiOS, Sportskool launch national youth sports awareness campaign) (MediaPost, reg. required)
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