Youth marketing to teens, tweens & Generation Y (Gen Y) - Daily news & commentary @ Ypulse


Totally Wired

Ypulse Essentials: High-Def Dorms, Broke Grads, Burlington Coat Factory Targets Teens

Posted by casey on 08-08-2008

Correction: Anastasia misread a headline about the premiere of "The American Mall" yesterday — it wasn't last night if you went looking for it on MTV — it's Monday night. Sorry about that!

hitechcollege.jpgHi-tech dorm digs (universities are tricking out dorms to make them more appealing to millennials) (Engadget)

- Gen Y is still broke (with the average college grad having at least $20,000 in debt… on top of credit card debt…) (MSN)

- An enterprising mall boosts back-to-school traffic (launching YearbookYourself, an interactive makeover-enhanced yearbook and digital homeroom classroom. Plus, Burlington Coat Factory is trying to appeal to teens with a "great minds shop alike" trend-chasing initiative) (Brandweek)

- Facebook is addictive (in the same way Tamigotchi digital pets were habit-forming back in the mid-1990s) (Salon, daypass or subscription required)

- MySpace frenemies (spam and identity theft on rampant on social networking sites) (Los Angeles Times, reg. required)

- Internet memes on Dipity.com (make any topic - like internet trends - seem that much more interesting with an exciting little timeline)

- I want my iPhone! (iPhone is shaking up the mobile industry with a lower price point that is making every young person want one. Plus more mobile controls for parents on tween phones) (MSNBC)

- WB Online (now in beta, will officially launch August 27 and plans to stream old favorites like "Gilmore Girls" and "Friends," as well as a brand new series from Josh Schwartz, the creator of "The OC" and "Gossip Girl") (Media Week)

- Nickelodeon's magic formula (the network finds success because of their easy-to-digest 22-minute entertainment) (Ad Age, reg. required)

- The kids aren't alright (kid magazines' ad sales and readerships are quickly declining. But one mag, "Discovery Girls," might be doing okay) (Media Post, reg. required) (Mercury News)

- ShopLikeAnna (new social networking site that allows girls under 15 to shop and chat in a safe, parent-approved environment)

- Scion's funk (after five year's of success, Scion hits a bump in the road) (CNET)

- Cool comic from Converse (about how to deal with a bully. Be in a constant state of photography, wear a bear suit - you know, the regular…thanks Chet!)

- Media literate teens… (less likely to smoke) (Medical News Today)

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