Ypulse Essentials: ‘Heathers’ Comes To TV, Audi Sponsors “Youth Mobile Contest”, The Literacy Revolution
Posted by meredith on 08-27-2009
What’s your damage? (Fox develops “Heathers” for the small screen. Also ‘My Super Psycho Sweet Sixteen’ kicks off MTV’s recently announced plan to release one original movie every quarter, beginning next year) (Pop Crunch) (Variety)
- Body conscious tweens (a study among pre-teens links body types with happiness. Meanwhile a wave of plus-sized characters in YA lit provide positive role models. Also a mother asks for advice on handling a sensitive discussion about “adult devices” with her tween daughter) (CTV) (AP) (Huffington Post)
- Who scored highest on the SATs? (Asian American students took the honors. However, overall scores took a dip and scores varied widely by race and ethnicity) (USA Today)
- Audi lets young designers drive (two documentary videos as part of its sponsorship of the “Youth Mobile 2030″ Los Angeles Design Challenge. Also Scion launches the fifth installment of its national art tour) (MediaPost, reg. required)
- More on ‘Get Schooled’ (details on the launch event for the Gates’ Foundation’s collaborative effort to address the education crisis. In brighter news, a Canadian poll shows teens getting more enjoyment out of schools than previous decades) (Canada.com)
- Back -to-School tools (The Today Show rounds up some games and hi-tech resources
for returning students. Plus Targeting Kids joins the discussion around back-to-school retail and the best campaigns)
- Ask the interns (Ad Age shares advice from the youngest members of an ad agency’s team. And on MediaPost, reg. required, Fuse’s Bill Carter advises brands on best practices for interacting with teens on social networks)
- Thriller vs. Twilight (vie for the top spot for top viral video of all time. Now that’s a mashup I’d like to see) (NewTeeVee)
- The state of media literacy (a really interesting piece on PBS sums up the importance and challenges of integrating these skills into mainstream curriculum. Plus on Wired Clive Thompson takes an optimistic look at this literacy revolution.) (MediaShift)
-Putting the YA in eReaders (ScrollMotion will launch an eBook reader for the iPhone specifically targeted to children and teens. Plus Apple puts out its first picture book on the iPhone: The Surprise by Sylvia van Ommen) (KidLit) (Telegraph)
Categorized under: Ypulse Essentials