Daily news and insight into the Millennial generation for media and marketing professionals



Ypulse Essentials: Guitar Hero Worship, Coke’s ‘Green Eyed World’, American Apparel’s Crowdsourced Ad

Posted by meredith on 04-16-2009

Guitar HeroGuitar Hero Worship (the far reaching impact of the groundbreaking video game. Plus, Ridemakerz the car customization and racing world for tween boys goes live. And, in case you missed it Girl Wars, like Mob Wars but with frilly accessories, debuted as the first iPhone app targeted towards tweens) (The Independent) (Virtual World News) (TechCrunch)

- The path to a YouTube presidency (a Pew Internet & American Life report studies the internet’s role in the past election. Not surprisingly, young adults led the way in moving activism online: with two-thirds of young social networking profile owners, ages 18 to 24, taking part in some form of political activity on these sites in 08. Also, environmental advocacy groups rally youth-driven green movements to use their social-networking skills to raise awareness about reducing carbon emission rates) (Medill Reports)

- Teen Driver On Board (in NJ drivers under 21 will be required to stick a decal on their car. Not surprisingly, some teens are worried about becoming a moving target for cops) (AP)

- Can McG handle ‘Spring Awakening’? (And vice-versa? EW’s PopWatch expresses doubt over the “Charlies Angels” director’s ability to take on the controversial musical about teenage sexuality… set in 1891 Gemany) (EW)

- Coke’s ‘Green Eyed World’ (a new web series to promote Sprite follows aspiring British pop star Kate Vogel and allows viewers to interact with the singer through Facebook Connect. Also, American Apparel crowdsources their latest ad campaign in Harlem. And a Buffalo based hat company teams up with teen designers to launch their own hat collection) (PaidContent) (PSFK)

- Before you live-tweet that meeting (a survey on work etiquette shows how attitudes towards tech vary by generation: While Boomers prefer your full attention during a meeting, Gen Y-ers are more likely to see multi-tasking as productive. Surprise, surprise. Also a new program in Japan places young unemployed youth on farms) (TechCrunch) (New York Times, reg. required)

- Facebook remorse among teens (eMarketer reports on a recent poll that found that 48% of the teens surveyed said they could be embarrassed by what they’ve written on their own profiles. 38% said they regretted some of the items that had appeared on their pages. Haven’t we all?)

- Page to Screen (Pamela Wells’ YA novel Heartbreakers, retitled “Rules of Dating for Teenage Girls,” is set for the big screen. Plus, more on parents having “the talk” with teens. More specifically, about whether different rules apply for talking to teen boys about the subject) (GalleyCat) (New York Times, reg. required)

- So, not everyone loves Hannah Montana (a movie review on the NPR Blog Monkey See casts the film in a slightly more negative light than the commenters who responded to my post yesterday) (NPR)

- Public schools in Tennessee pull an Amazon FAIL (filtering access to LGBT websites, but not to sites that advocate changing this lifestyle. In other unsettling news, pimps are using MySpace to recruit teen girls) (Wired)

Categorized under: Ypulse Essentials




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