Ypulse Essentials: ‘Green Lantern’ Buzz @ Comic-Con, Barbie On Foursquare, The Great Gatsby Video Game
Posted by meredith on 07-16-2010
‘Green Lantern’ heats up Comic-Con (and the cover of a special preview edition of Entertainment Weekly. Also Tim Burton and Johnny Depp team up for a remake of vampire soap opera “Dark Shadows.” Pride and Prejudice and Zombies author Author Seth Grahame-Smith has signed on to write the script) (Slash Film)
- Barbie joins Foursquare (and Twitter to promote a new camera-enabled Video Girl Doll with fashion location-based scavenger hunts in major U.S. cities. Are Barbie fans on these networks? If not, will they join to partake? Also an uncensored Calvin Klein ad unlocked by QR code caters to the smartphone crowd) (Mashable) (GizModo)
- Graduate tax (A proposal in the UK to charge students according to how much they earn in their post-grad careers. Not surprisingly, student debt is one of the main reasons Gen Y isn’t focusing on retirement ) (Guardian) (BusinessWeek)
- The Great Gatsby Video Game (could be a fun accompaniment to required summer reading. And the trailer for the film adaptation of “It’s Kind of a Funny Story” makes me want to read the book and see the film. Love that) (GalleyCat) (Kid Lit)
- Did ‘Old Spice Guy’ raise the bar for digital? (MediaPost, reg. required, wonders if the runaway success will inspire other marketers to move beyond the banner ad. Also see our ad critique from Ypulse Youth Advisory Board member Bryan. And how brands can use social media channels to reach Millennials. Ypulse President Dan Coates has more insights in his coverage of the ANA Social & Digital Media Conference) (MediaPost, reg. required)
- Student-teacher Facebook reunions (Nice reminder of the positive power of social networking) (New York Times, reg. required)
- HP hires college grads in China (to serve as IT ambassadors in rural territories. Meanwhile a British teen lands a different type of dream gig winning a role on the Australian soap “Neighbours”) (BBC News)
- Mint flavored cigs: not for kids (Tobacco companies defend menthol flavoring by arguing it doesn’t induce teens to start smoking. And a progressive, gay-friendly health education curriculum riles parents in Montana) (WSJ) (CNN)
Categorized under: Ypulse Essentials