Ypulse Essentials: ‘Glee’s’ Always On TV Model, What’s In Their Backpacks, UPS Driving Game
Posted by anastasia on 04-09-2010
Is ‘Little Fatty’… (the next Susan Boyle? 1.3 million YouTubers [and climbing] have “tuned in” for his version of “I Will Always Love You”) (AP via Yahoo! News)
- Mark Burnett teams up with Video In My Backyard (“to help media companies and advertisers reach younger consumers.”) (Media Post, reg. required)
- ‘Glee’ is the new top of mind TV model (the WSJ on how FOX makes sure we’re talking about the show even when it’s not on…And according to a study put out by Arbitron, young listeners want radio on their mobile devices – no, not Pandora, FM Radio…) (FMQB)
- Kids clothes (appear to be recession proof, or at least for three New York retailers. Plus junior retailers launching natural beauty product lines for tweens. And did computer engineers rig the Barbie vote? ) (New York Times, reg. required) (WSJ)
- What’s in their backpacks? (Ypulse President Dan Coates shares our latest research/insights in today’s MediaPost, reg. required. Plus Gen Digital finds UrbanSpoon to be a popular free iPhone/iPod Touch app with their youth panelists.)
- Debunking the ‘Millennials are lazy’ myth (A writer from Harvard Business Online counters the Washington Post piece on Millennials work ethic. Plus UPS uses video games to train young drivers.) (Yahoo! Finance)
- New campaign launches to prevent kids’ sports injuries (And NANOSWARM: Invasion From Inner Space, a novel designed to fight childhood obesity, was one of the first to launch on the iPad) (HealthDay via U.S. News)
P.S. The ESA Foundation is offering scholarships to women and minority students interested in game design. The deadline is May 15th.
P.P.S. The TedX Teen talks are now being posted on the site.
Categorized under: Ypulse Essentials