Ypulse Essentials: Generational Comfort Foods, Green Tweens, The Teen Vogue Handbook
Posted by meredith on 07-31-2009
Coming of age parties (become more of a DIY affair during the recession. Plus make-up parties persist as a pre-teen birthday trend in the UK) (AP) (Telegraph)
- Comfort foods vary by generation (with Boomers leaning towards classic fare, Gen X towards commercial and Y-ers going slightly healthier. Also Millennials prefer web chat for customer support) (MediaPost, reg. required) (Travolution)
- YouTube viral wedding video (spurs online sales of a year-old single from Chris Brown. Plus Viacom sets hopes on "The Beatles: Rock Band" after recent setbacks) (New York Times, reg. required) (WSJ)
- Green tweens (the 2009 winners for International Young Eco-Heroes are profiled. And Nat Geo Kids holds a contest to Guess the Denim Count of jeans collected to break the world record. Also savvy students raise environmental awareness and activism on campus) (Mother Nature Network) (Reuters)
- Glenn Martin, DDS (debuts on Nick at Nite this August. Plus MTV adds "Gone Too Far," a documentary series about young adults struggling with substance abuse, to its lineup. And Jezebel has a first look at stills from Disney's Rapunzel) (Worldscreen)
- Sears on Facebook (helps college students get "Campus Ready" in a new back-to-school campaign. Meanwhile Disney star Selena Gomez helps shill for Sears' tween line. Plus eMarketer says most BTS shopping will take place in stores, not online) (Crain's) (Cynopsis Kids)
- Teen Vogue Handbook (comes to bookstores this October. Plus Lindsay Lohan and Fab Sugar invite aspiring designers to submit their legging designs) (Fab Sugar)
- Parents in the passenger seat (are the key to teens driving safely, according to a new study. To which Geico responds with a parent-teen driving contracts. Meanwhile others tackle safety issue by tagging "newly licensed drivers") (The Auto Channel) (CNN)
- Teens cluster according to weight (and share similar eating habits.) (BBC)
- Virtual world Build-A-Bearville (plays a more important role as sales dip at the physical stores. Also the divide between social media campaigns that get it, and those that don't) (Virtual Worlds News) (CNET News.com)
Categorized under: Ypulse Essentials
August 3rd, 2009 at 5:51 am
RE: teen driving
USAA offers an interactive driver contract that the teen driver initiates to show his/her commitment to safety and responsibility. Look for the "U-TURN Driving Contract" at http://www.facebook.com/usaauturn.