Ypulse Essentials: Gender-Neutral Housing, Gen Y Giving, The John Boy Problem
Posted by meredith on 03-16-2010
Gender-neutral housing (a movement that started to accommodate GLBT students is beginning to gain wider acceptance with about 50 schools nationwide offering students the option. According to officials, most are platonic friends. Also Jezebel on a heated debate over gender sparked by HerCampus.com's "Mr. Wellesley Freshman" contest) (Los Angeles Times, reg. required)
- Cornell warms up to Andy Bernard, (the fictional alum played by Ed Helms on "The Office" who often makes the Ivy League a punch line. And real college students help L.L. Bean try on a younger look for a new signature collection) (AdWeek) (The Boston Globe)
- The John-Boy problem (and the boardroom ratio of those who catch that reference and those who don't illustrates how out of touch Boomer managers at American corporations are with Gen Y'ers. Thanks Derek! Meanwhile more employers are looking to loosen the traditionally rigid work schedule to accommodate moms and Millennials. And parents look to manners classes to help instill young folks with good "old fashioned" tech etiquette) (Economy Beat) (NPR) (trendcentral)
- Study on Gen Y giving (suggests charities will have to work hard for their donations. According to the results, Millennials tend to be less loyal to an organization and hold high expectations for online attempts to attract them. Plus insights on direct mail vs. online and the emerging channels of mobile and social media for charitable giving)
- Aéropostale seeks 'Real Teens' (in a contest to find and recognize do-gooder teens for making a difference. Plus Clean & Clean and Gen Art launch a crowdsourced competition challenging aspiring designers to create the ultimate Prom dress. And The Onion A.V. Club launches Undercover, "a new music-video web series in which 25 different bands are being invited to cover 25 different songs — some beloved classics, others cheeseball karaoke standards," sponsored by Starbucks) (AdAge.com, reg. required)
- 'Pride and Prejudice and Zombies: Dawn of the Dreadfuls' (check out the book trailer to the – wait for it – prequel to the book that started the trend of undead classics. Also read an excerpt from the upcoming SATC prequel The Carrie Diaries) (GalleyCat) (Teen Vogue)
- 'Check Yo Nutz!' (is the memorable catchphrase of a soon-to-be-launched youth-targeted public health campaign to raise awareness around testicular cancer fronted by – what else? – a squirrel. Also an American Legacy Foundation study finds new Camel No. 9 ads appeal to teen girls) (USA Today)
Categorized under: Ypulse Essentials
