Daily news and insight into the Millennial generation for media and marketing professionals



Ypulse Essentials: Gen Y Richies, ‘Glee’ Flash Mob, The Anti-Facebook Facebook

Posted by meredith on 05-06-2010

Chanel, BMW (are the top brands among Gen Y “high-earners” according to the first annual L2 Gen Y Prestige Brand Rankings. Also Ypulse sponsor Mr. Youth’s Matt Britton shares 7 ways brands can connect with the Class of 2014, aka the 5-million-plus American high school students heading to college next fall. And PSFK on Chinese youth fashion trends) (MediaPost, reg. required)

- Is Miley’s new video too sexy? (the move away from a Disney-fied aesthetic raises concerns among parents of tween fans. Who didn’t see that one coming? Also MTV bans the music video of a female rapper for its “suicidal undertones”) (Salon, day pass required)

- Diaspora (is the name of a decentralized social network developed by NYU Comp Sci students as the Anti-Facebook. Also Avoidr joins the growing number of anti-social apps) (Read Write Web) (Mobile Behavior)

- Ohio State students stage a ‘Glee’ flash mob (And EW asks which star is bound for big screen stardom) (Pop Candy)

-Will the Kin’s price tag (be a problem for attracting teens? And T-Mobile is apparently also trying to take a bite out of the Sidekick demo with its new Google phone. Also ChaCha social networks go mobile) (Ars Technica) (BNet) (MediaPost, reg. required)

- Nice infographic (illustrating the latest Pew Report on how teens are using their mobile phones. Also check out this cool conceptual series on global texting habits from photographer Dennis Rito) (Flowchart) (Mobile Behavior)

- ‘Judy Moody’ movie (is the latest YA favorite to make the leap from page to screen. Also Twi-hards mark your calendars: Summit confirms the release date of “Breaking Dawn.” And will we see a “Kick-Ass” sequel?) (The Wrap) (Variety, reg. required) (Cinematical)

- M.I.A. gets political in the U.K. (contributing billboards to a guerilla art campaign tied to the UK general election) (Pitchfork)

Categorized under: Ypulse Essentials




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