Ypulse Essentials: GeekChicDaily, Txt 4 Help, Teen Driver Safety Week
Posted by meredith on 10-16-2009
'Where The Wild Things Are' (reviews are in from New York Times, reg. required, EW and NPR. and Critics are divided, but most are variations on this sentiment: "alternately perfect and imperfect if always beautiful." Also Wes Anderson's "Fantastic Mr. Fox" opens the London Film Festival) (Variety)
- Trick or Treat (Jason Bakker of Campus Media Group on how to harness the power of Halloween towards marketing to older teens and college students. Also ABC Family and Build-a-Bear partner for a Christmas special based on a Build-A-Bear book and series of webisodes. And check out Anastasia's post about youth and product placement on Fast Company) (MediaPost, reg. required) (Cynopsis Kids)
- Conservatives attempt to rock the youth vote (in the UK, launching an ad campaign on music service Spotify. Plus Meghan McCain offers an articulate answer back to the scandal around her infamous tank top twitpic) (The Daily Beast)
- 'Valemont' brings new life (to the undead by not pandering to the vampire craze in the mystery web series) (NewTeeVee)
- '20 Celebs Gone Good' (VH1 and DoSomething debut a countdown of celebrity activists. Plus Selena Gomez launches a new line of eco-friendly clothing Also Fanlala.com, an interactive online community for young stars and tween/teen fans) (My Fashion Life)
- Cars lose traction with Gen Y (and raise concerns at GM over maintaining its share of the market. Meanwhile Lincoln focuses on Gen X) (MediaPost, reg. required) (WardsAuto)
- GeekChicDaily (an e-newsletter modeled on Daily Candy for young guys interested in all things geek, a.k.a. comics, video games, technology and genre films. Plus what challenges newspapers face in reaching young readers) (Los Angeles Times, reg. required) (Medill Reports)
- Facebook cuts drop out rates (among students in the UK, keeping them informed and in touch with teachers. Plus Txt 4 Help, a mobile resource for at-risk youth launches) (BBC) (News-Leader)
- Teen Driver Safety Week (takes place next week from Oct. 18 – Oct. 24. Also next week? YALSA Teen Read Week. Check out readergirlz for more details!)
- Digital Natives vs. The Establishment (generations clash in media industries as an influx of young consumers challenge the status quo. Also AK Founder Denise Restauri on why the age of Obama means marketers' attention should be on tweens. And rules for marketing to millennials) (Financial Times) (ASI Central)
Categorized under: Ypulse Essentials
