Ypulse Essentials: FTC Launches Educational Effort, Rich Ross Named Walt Disney Studios Chairman, ‘Dallas Divas And Daughters’
Posted by meredith on 10-06-2009
Gold Rush 2.0 (in the spirit of the brand’s “Go Forth” campaign, Levi’s launches an interactive 19th century themed scavenger hunt. Also the Los Angeles Times asks if a “weird new breed of branded entertainment” a la absurdist rock opera will really sell milk) (MediaPost, reg. required) (MediaPost, reg. required)
- FTC announces educational effort (to teach tweens how to recognize and analyze advertising. We’re looking into learning more details about the curriculum. Plus in case you missed it last night, “The Simpsons” take on ed tech. And the Muppets go to the West Bank) (MediaPost, reg. required) (New York Times, reg. required)
- Disney Channel chief Rich Ross (named to replace Dick Cook as Walt Disney Studios chairman. Plus shakeups at Universal and the movie industry at large. And Jezebel weighs in on why “Zombieland” slayed “Whip It” at the box office) (Variety) (Los Angeles Times)
- Homeless American Girl doll (continues to catch heat in the press. The most stinging hypocrisy? Brandchannel points out, no portion of the proceeds go to the homeless. Also a white, powdery energy supplement called “Blow” causes controversy. Well, duh) (NBC News) (MediaPost, reg. required)
- Think Again (a campaign in Mississippi to challenge young adults views on mental health. Plus top seven reforms young adults want to see in health care.) (Roll Call)
- ‘Dallas Divas and Daughters’ (premieres on The Style Network. Reads like a mother-daughter version of “Real Housewives.”) (AP)
- Value-driven shopping (characterizes both Boomers and Gen Y patterns, but differences come out in overall spending and purchase choices) (Retail Traffic Mag)
- Epic Mickey (the dark, modern Wii game, is officially announced) (GameInformer)
- Degrassi returns (to TEENick with a season opener focused on drug abuse and a PSA directing teens to NIDA Also Nickelodeon has ordered a second season of Glenn Martin, DDS) (Cynopsis Kids)
Categorized under: Ypulse Essentials