Ypulse Essentials: Freshman 15 Revisited, Second [Campus] Life, Fox's Digital Strategy
Posted by meredith on 09-17-2009
Borden Milk books Selena Gomez (for a birthday bash celebrating 70 years of mascot Elsie the Cow and Selena's record launch. Plus PBR sales spike with younger drinkers as the "ironic downscale chic" choice) (MediaPost, reg. required) (Ad Age, reg. required)
- Meet the Freshers (Bebo's web series starts its second season. Plus dorms at Purdue University get a luxury upgrade. And 'Rethinking the Freshman 15′ a thought-provoking piece from Newsweek on calorie counts at colleges acting as eating disorder triggers) (Chicago Tribune) (New Media Age)
- 'Glee' drives Fox's digital strategy (for fall TV. And over on Fox-owned FX the fifth season premiere of "It's Always Sunny in Philadelphia" gets a social media blitz) (New TeeVee) (Cnet)
- Fiercest of them all (Abercrombie & Fitch sues Beyonce for launching a fragrance line under her alter-ego label "Sasha Fierce" because of potential confusion with the A&F "Fierce" brand. Also Fast Company profiles The Puma Index, a stock index iPhone app with models who strip as the Dow goes down) (New York Times, reg. required)
- Facebook eats away at email (as the more efficient medium. Further supporting my social networks are the new rolodex theory. Plus the latest Did You Know video from the "Shift Happens" project) (ReadWriteWeb) (YouTube)
- The Ad Council's 'That's Not Cool' (campaign teams up with Verizon to raise teens' awareness about digital dating abuse through the three screen approach. Also did any readers catch that confusing PSA for Pause that aired during "Glee last night? And research shows higher teenage birth rates in more religious states)
- School in Second Life (comes closer to reality with the launch of a large scale virtual learning environment funded by the University of Texas State's Transforming Undergraduate Education Program. Plus TechCrunch considers the potential of ToyBots) (ReadWriteWeb)
- Gen Y women cope with the recession (a journalist collects stories from young women in the finance industry and explores the psychological impact. Plus a survey of small business owners shows Gen Y entrepreneurs as the most optimistic) (Zikkir)
- Los Premios MTV Latin America (announces a line up featuring Fall Out Boy, Alejandro Sanz,Cobra Starship and more. Plus MTV greenlights "Warren the Ape" a spinoff of now defunct puppet series "Greg the Bunny" And both MTV and NBC are called out for missed opportunities) (Variety) (MediaPost, reg. required)
- Tween lit comes to the screen (more on the trend of kids books with all-ages appeal coming to movie theaters. Also can Hollywood have too many superheroes?) (The Wrap) (Los Angeles Times)
P.S. Readers in the Bay Area can register now for the next Kids Online unconference on October 12!
Categorized under: Ypulse Essentials
September 17th, 2009 at 1:29 pm
"Fierce" is a commonplace word.
A corporation shouldn't be able to claim the exclusive right to use the word "fierce" to market a perfume.