Ypulse Essentials: Fox's 'Glee,' National Tween Summit, Hollywood's Most Valuable Young Stars
Posted by meredith on 03-12-2009
'Glee' (a high school musical-comedy series from the creator of Nip/Tuck to debut on FOX. Plus, The N becomes TEENick this fall with a new lineup of teen and tween-targeted programing. And Heathers: The Musical brings the original mean girls to the stage. (Entertainment Weekly) (The Hollywood Reporter via Jezebel)
- Fit by Finals (the NBA teams up with the Milk industry to promote healthy habits for teens. Plus, the FTC may enforce restrictions on food marketing towards teens) (MediaPost, reg. required) (Ad Age, reg. required)
- The future of Columbia's J-School (New York Magazine explores the "existential crisis" of an old media institution in a new media world)
- One smart cookie (a Girl Scout uses YouTube and her web designer dad to gain a killer edge in cookie sales. Other parents cry foul play. Plus, a 12- year-old special effects whiz shows off his skills) (Newsweek) (BuzzFeed)
- Hyperactivity helps with memorization (research shows that boys with ADHD may concentrate better because of the symptom) (ars technica)
- National Tween Summit (set to be held by AK Tweens in Washington, D.C. this October. Also, the Jonas Brothers plan to launch a tween apparel line) (WWD)
- Bristol Palin and Levi Johnston break engagement (makes you wonder how this would have played out in D.C.) (Huffington Post)
- Curbing teen drinking in France (with an under 18 ban. Plus, in the U.S. teens and tweens aren't drinking as much as images in the media may lead one to believe, according to a recent survey from Pangea Media) (AP)
- Better safe than sorry (in the wake of Chris Brown and Michael Phelps, marketers are thinking twice about high-profile young stars. Also Forbes lists Hollywood's most valuable young stars) (Ad Age, reg. required)
- Gen Y open to direct email from brands (but only if communication is a two way street. Plus, older generations are more with it then most of us give them credit for) (Marketing VOX) (MediaPost, reg. required)
- Government-sponsored ARG goes live at SXSW (the alternate reality game will teach 12-18 year olds about the U.S. banking system and aims to inspire hope in the economy)
Categorized under: Ypulse Essentials
March 12th, 2009 at 1:00 pm
RE "Government-sponsored ARG goes live at SXSW"
I don't think the federal government really funded their game.
It seems to be satire from opponents of bailing out financial firms.
One page says, "It's raining money, hallelujah!"