Ypulse Essentials: Foursquare Day, Generation Scold, Prom On A School Night

4/16 is Foursquare Day (and fans are celebrating in self-organized "swarms." Mashable wonders if all the festivities can bring the service up to one million members. And did the Boy Scouts take a cue with this new digital badge for "geocaching") (TechCrunch) (New York Times, reg. required)

- What should a tween profile look like? (A call for more specific discussions around safety, social networks and privacy settings at schools. Maybe the new Facebook Safety Center help? And someone had to ask: Can MySpace Events turn the company around?) (Forbes) (CNET) (Social Times)

- Generation Scold (Millennials take a more conventional view of promiscuity says Slate and recent data from 2010 Ypulse Youth Marketing Mashup Keynote interview Neil Howe featured in the piece. Meanwhile more high schools are scheduling prom on school nights to deter teens from after-partying) (New York Times, reg. required)

- Record Store Day (is tomorrow for all the vinyl fans out there. Music blog Reverb has the lowdown on how the Flaming Lips are celebrating with a cover of Pink Floyd's "Dark Side of the Moon." And artists are speaking out against Spotify) (Pop Candy) (Guardian)

- Understanding video games (might just help you understand your Gen Y employees. Also Millennials want the office to feel more like home) (G.Y. Joe) (HR Magazine)

- 'Twilight,' 'ttyl' (among ALA’s Top Ten Most Frequently Challenged Books of 2009. And Harvard gets a Quidditch team) (The Daily Crimson)

- Marketing fundamentals (still apply to young consumers. Also our friends at Premise talk diversity and Gen Y. And why "hipsters" didn't bother with the U.S. census.) (GYJoe via Barking Robot) (MediaPost, reg. required) (The Guardian)

- A Hip-Hop history of shoes (and the brands rappers have endorsed in song. Plus Converse teams with Dazed and Confused to discover young, unknown artists in the UK. And a look back at the spending power of girls over the last decade) (Beyond Urban Branding) (PSFK) (Conducive Chronicle)

Categorized under: Ypulse Essentials

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