Daily news and insight into the Millennial generation for media and marketing professionals



Ypulse Essentials: Farewell To TRL, Obama On YouTube, Webkinz’ Legacy

Posted by meredith on 11-17-2008

carsondalyThe final countdown (TRL goes out in style with a star-studded finale. Also EW gives the former pop-culture powerhouse a proper send-off with a list of the top 10 most memorable moments) (MTV News) (Entertainment Weekly)

- More on MTV’s Backchannel (and other social viewing apps) (Wired)

- Obama’s ‘fireside’ chats (started airing on YouTube this Saturday. Will young followers stay tuned? Plus more stats on how Facebook factored into the election) (MarketingVOX) (Media Post, reg. required)

- Understanding overparenting (and how spoiling has evolved) (The New Yorker via kottke)

- What Webkinz did (for the toy industry. Plus Lego gets into gaming, And a car-themed virtual world makes a play for boys 9-12) (Wired) (Marketing Vox) (Virtual World News)

- Victoria’s Secret hawks campus gear (for Boston College and Catholic groups aren’t happy. Plus Axe v. Old Spice [battle of the boys' body sprays]. Also Ford Models goes digital and partners up with big brands) (Trendhunter) (AdAge.com, reg. required)

- Six Flags goes guerilla (to promote the relaunch of Superman the cheap and easy way) (AdAge.com, reg. required)

- Kirkus’ Best Children’s Books (available now. Plus new trailer for “Harry Potter and the Half-Blood Prince” hits the big screen this week) (via Becky’s Book Reviews) (Omnivoracious)

- Are you afraid of breaking the internet? (A new study from the Pew Research Center’s Internet & American Life Project shows this may be an age thing. Also Gen Y workers may want to rethink holiday shopping on the office computer) (ReadWriteWeb) (press release)

- Violent tendencies in teens (linked to “an interplay between behavior and environment during childhood,” rather than one single cause) (New York Times, reg. required)

Categorized under: Ypulse Essentials




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