Ypulse Essentials: Faketown, Teen Investment Funds, Generic Skateboards
Posted by anastasia on 07-27-2007
The first single from ‘High School Musical 2′ (is already at No. 1. How can they compete?) (press release) (Entertainment Weekly)
- Faketown (another youth-centric virtual world) (ClickZ)
- The new piggy bank (investment funds for kids and teens) (CNN Money)
- Generational mashup (at work – thanks Karell!) (New York Times, reg. required)
- Not your college Facebook anymore (the majority of Facebook users are no longer in college) (MarketingVOX)
- ‘A skateboard is a skateboard’ (avid boarders are bypassing brands) (WSJ, public article)
- Younger viewers (Media Life looks at the defunding of quality kids’ programming in the UK that has resulted from banning food ads, plus the rest of the younger viewers ratings wrap up)
P.S. We’re no. 25! We’re no. 25! On the Power 150 Marketing Blog list.
Categorized under: Ypulse Essentials
July 27th, 2007 at 1:35 pm
Interesting WSJ article on the issue of blanks in the industry. I agree there’s been little innovation, but there’s still a need to support the companies (besides the shops) that are progressing skateboarding, paying for the magazines to stay in business, paying for riders to innovate, etc. Once those companies go away, skateboarding numbers will dwindle.
Consider this: Remove the NBA, MLB or PGA. Wipe them out. Gone. What will happen to those sports? Delete the heroes and you delete participation.
July 30th, 2007 at 9:46 am
Ironic that the better and more competitive skateboarders are using the cheap, “disposable” boards while their inexperienced counterparts pay the bi bucks for name brand gear.