Ypulse Essentials: Facebook Is For Richies, Teens Love Texting, Youth Magnet Cities
Posted by anastasia on 09-30-2009
‘Lambert Nation’? (Wow. Adam Lambert’s unreleased album shot to number one purely based on social networks/WOM overtaking The Beatles and Mariah Carey. And there isn’t even a single out yet. And Variety on why movie marketers can’t ignore social networks to lure younger film goers. Plus Nielsen now has research backing up the emerging class differences between MySpace and Facebook.) (New York Post) (Variety) (Ars Technica)
- Electronic Privacy Information Center goes after ‘Pulse’ (the new teen data mining service from EchoMetrix by filing a complaint with the FTC. And a new survey shows the majority of Americans say they object to online tracking.) (MediaPost, reg. required) (New York Times via News.com)
- Teens love texting (as if we didn’t know, Nielsen releases new data showing just how much. “In Q2 2009, the top-ranked mobile activity for teens was messaging, with 84 percent of teens sending a text message and 55 percent of teens sending a picture message.” Plus MyPhones limits sound/volume for kids.) (AdWeek) (Mobile Content Today)
- Brands want a bite (of the “Twilight” movie franchise. And get ready for Lauren Conrad’s “Candy” the movie. Plus Buzz Media launches a new division to “pair stars with branded promotions.”) (Marketing Week) (Variety) (AdAge.com, reg. required)
- Seattle, New York, Portland (are all “youth magnet” cities, according to the WSJ. And evidently, post bailout, Millennials distrust financial institutions. Plus Canadian Gen Yers reject the entitlement label in a survey of younger employers. And Advergirl posts a bunch of great articles on connecting with college students.)
- Miley’s ‘Party in the USA’ (just could bring about bipartisan unity according to this silly Slate article. Tweens react to Obama’s call for more school. More debate on the homeless American Girl doll. And Aria Wallace attempts to unplug on Nickelodeon.) (AP via Tween Tribune) (Doublex)
- New campaign targets teens from military families (around the issues of alcohol and drug use. The National Gambling Task Force focuses on college students. Tufts attempts to create a policy forbidding sex when you’re roomie is home.) (AP) (CBS News)
Categorized under: Ypulse Essentials
October 5th, 2009 at 3:41 pm
Thanks for mentioning Aria Wallace’s upcoming challenge. We’re hoping that she’ll teach us all, including herself, something about how cellphones are impacting young people’s live, both for good and bad. Please follow her at blog.ariawallace.com Thanks! D