Ypulse Essentials: eReader Wars, YA Goes To ‘Heck’, Pepsi’s Ultimate Refresh Campaign
Posted by meredith on 09-25-2009
eReader Wars (Seeking Alpha speculates on whether Apple’s upcoming iTablet will change the game by roping younger readers. Plus Samsung makes a play for the youth mobile market with the new Colby line, as does Microsoft with chubby ‘Pink’ smartphones) (TopNews)
- MTV debuts ‘Valemont’ (a scripted, supernatural mystery series that integrates text clues that fans can register to receive and an online gaming experience. Plus EF Educational Tours and Bunim-Murray present “Life on Tour” a student travel reality series. And Henry Jenkins on the future of television) (The Huffington Post)
- Read ‘tween the lines (some general hints for marketers targeting tweens. Also debate over the homeless American Girl doll: a valuable lesson for the more fortunate or an ironic example of conspicuous consumption) (MediaPost, reg. required) (Jezebel)
- Hearst launches ModiFace (a virtual makeover tool on RealBeauty.com. And in Bangkok the Osotspa cosmetic company taps the teen market) (Bangkok Post)
- YA goes to ‘heck’ (literally. The “Heck” series adapts Dante’s nine circles for a younger audience. Also Bedeviled by Shani Petroff follows the teenage daughter of Satan) (SF Gate) (AgencySpy)
- The multigenerational workplace (BusinessWeek lists similarities that cross the generational divide from The Silent Generation to Gen Y’ers. Plus Millennial workplace myths busted) (ZDNet Asia)
- will.i.am, and LMFAO join Pepsi’s “Ultimate Refresh” (ugc campaign. Also State Farm backs Lebron James’ documentary) (BlackWeb 2.0) (MediaPost, reg. required)
- Justin Timberlake joins Facebook (or rather the cast of the Facebook movie. JT is joined by Jesse Eisenberg who will play founder Mark Zuckerberg. Plus who should play Barbie in the live-action movie?) (Variety) (MTV)
- Rules of the road (strict enforcement from parents inspire safer teen drivers. Plus attitudes towards weight linked to social class in teens) (USA Today)
- ‘Fame’ fizzles (for older critics who say it can’t compare to the original. And for readers who may be fans of the original, the Daily Beast posted a fun “Where Are They Now” gallery. Also Disney gets back to nature films) (Yahoo!) (BBC News)
Categorized under: Ypulse Essentials