Ypulse Essentials: ‘Endless Bummer,’ Marketing Witch Hazel, ‘Friday Night Lights’ House Parties
Posted by anastasia on 08-22-2007
AGs attack marketing of alcohol energy drinks (they say are targeting teens) (AdAge.com, reg. required)
- Warped Tour founder’s next project (is “Endless Bummer” a teen surf movie to star “Scooby-Doo’s” Matthew Lillard) (Billboard)
- The secret to ‘Superbad’s’ success (was internet marketing…no way!) (AP via CNN)
- TV taking a back seat (really interesting media use study done by IBM finds: “Personal time that consumers spend on the Internet is rivaling their TV time, with user-generated content and networking sites among the most popular destinations for entertainment seekers.”) (Hollywood Reporter)
- Why Apple probably isn’t worried about MTV/RealNetworks (and is happy about DRM-free music…it’s all about the iPod, not iTunes) (GigaOm)
- Witch hazel for a new generation (marketing the age old remedy to Gen Y) (BrandWeek)
- ‘Friday Night Lights’ house parties (grassroots marketing for the struggling show you know I love)
P.S. Check out this piece I’m quoted in about using social networks in the career space.
P.P.S. Our latest Tween Mashup press release is live.
Categorized under: Ypulse Essentials