Daily news and insight into the Millennial generation for media and marketing professionals



Ypulse Essentials: ‘Eclipse’ Trailer Premieres, Google Buzz Sued, Millennials ‘Meh’ About Work

Posted by meredith on 02-19-2010

‘The Twilight Saga: Eclipse’ trailer (to debut before Robert Pattinson’s other upcoming film “Remember Me.” Also there’s a new restricted trailer for “Kick-Ass” on MySpace — language is NSFW. And Relativity Media announces “Cube” and “Splice” director Vincenzo Natali will direct the big screen adaptation of the YA series “Tunnels”) (Movieweb) (/Film)

- MTV’s ’16 and Pregnant’ (continues to deliver ratings bringing in 3.4 million viewers with its second season premiere and beating Olympics coverage for ratings with women under 34. Also Disney XD celebrates its first anniversary and growth in its core demo) (The Wrap) (TV by the Numbers)

- Ben Fong-Torres spotlights Youth Radio (a very cool non-profit after school program in Oakland that offers students training in all things broadcasting) (SF Gate)

- Gen Y goes retro (Also MediaPost’s Engage: Teens reg. required, on online forums as an effective way for marketers to reach teen influencers) (MediaPost, reg. required)

- Google Buzz hit by class action law suit (spearheaded by a 24-year-old Harvard law student. Also a family in Philadelphia accuses the local school district of using webcams in school-issued laptops to spy on students at home. Hmm..) (Slate) (Seattle Times)

- Disney unveils Elite Penguin Force: Herbert’s Revenge for DS (at the DICE 2010 Summit along with outlining the company’s vision for expanding into the interactive market. Look for more on the wider trend among toy/media companies in my post on the Engage Expo) (Gamespot)

- Move It 4 (a health and nutrition site for teens that jumps on the bandwagon of the similarly named initiative out of the White House. Plus TIME profiles Wellspring Academy, a boarding school for obese teens and the concept of “obesity rehab” while the New York Times, reg. required, looks at the recent rise of weight-loss surgery among teens. And check out the trailer for the documentary “What’s On Your Plate?”) (Huffington Post)

- Gen Y @ work (takes a dip in job satisfaction with more considering the path back to school)

Categorized under: Ypulse Essentials




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