Ypulse Essentials: EA Targets Skaters/Gamers, National Day To Prevent Teen Pregnancy, Good Men Project
Posted by meredith on 05-05-2010
EA targets skaters and gamers (in a campaign that hopes to speak to both the core market, "letting it create community buzz" while emphasizing "the broader appeal of team play" for gamers. Also College Humor wins big at the Webbys) (MediaPost, reg. required) (New York Observer)
- National Day to Prevent Teen Pregnancy (is today as part of National Teen Pregnancy Prevention month. Here is a great“wish list” for providers working specifically with Latinas. Ypulse readers feel free to add any great campaigns or initiatives we should know about in the comments!) (RH Reality Check)
- Share this (Class of 2010 Graduation RAP Speech Share from Josh Shipp with any grads or soon-to-be grads you know)
- Microsoft Kin hits the market (VentureBeat wonders if tweens and teens will buy the social media-centric sales pitch. Also Slate asks whether the phone really is that much better than Facebook as the preferred means of teen communication. And do you text on the toilet? A Retrevo survey reveals just how tethered we all are… especially those of us under-25) (VentureBeat) (AdAge.com, reg. required)
- Bayer introduces Didget (a blood glucose meter that connects to Nintendo DS, to help kids manage their diabetes. Also a recent study finds obese tweens are more likely to get bullied) (BoingBoing) (Reuters)
- X-Men: First Class (comes to theaters next summer with the help of Kick-Ass director Matthew Vaughn. Plus does "Iron Man 2″ mark the return of numbered sequels?) (THR) (AdAge.com, reg. required)
- Drivers ed (Ford Fiesta provides special web-based training to car dealerships on reaching potential social media savvy Millennial drivers. Maybe we need to put that type of muscle behind actual drivers ed: According to a new CDC report car crashes are the leading cause of teen deaths in U.S. Plus WSJ revisits girls becoming riskier drivers) (Detroit Free Press) (HealthDay via BusinessWeek)
- Pretty Little YA Books (joins the kidlitosphere. And will an action twist draw teen boys into the vampire craze?) (KansasCity Star)
P.S. The Good Men Project is seeking vivid, compelling essays from 13- to 19-year-old boys that explore this topic: Describe a moment that changed you.
Categorized under: Ypulse Essentials
