Ypulse Essentials: Don't You Forget About Simple Minds, McDonald's Virtual World, Tinkerbell's Makeover

Sex still sells (American Apparel ads are the most clicked on online…go figure.) (News.com)

- J.C. Penny's new 'Breakfast Club' song (Hawk Nelson's remake of Simple Minds "Don't You Forget About Me" is downloaded at least 700 times from iTunes…Remember when the Fugees released "Killing Me Softly"? The teens I worked with then had no clue who Roberta Flack was…I don't see that happening with this remake but you never know…Plus some luxury brands not so happy about the free publicity they get in rap songs) (Breathecast) (ABC News)

- McDonald's launches a virtual world (Izzy has the review. Dibs launches a ugc film contest. And the Marines tap into social media for new recruits) (DM News)

- 'Teen Choice' ratings (are up over last year — FOX can thank Disney for that. Tinkerbell is getting a makeover. Selina Gomez wants mall rats to vote. Tweens watching R-rated flicks — my first was "Purple Rain" at 13….) (Media Life Magazine) (The Independent UK) (USA Today)

- Chinese youth too totally wired? (And groups are now opposing the prosecution of Lori Drew [the bullying MySpace mom] because it would mean a threat to free speech) (San Francisco Chronicle) (ArsTechnica)

- Teen zine Kiwibox relaunches (Mashable has the deets. New Moon is launching its revamped web play soon and raised money to do it [I'm on their advisory board]. And WePlay, the youth sports network, raised another round of cash to the tune of $8.6 million) (Minneapolis Star Tribune) (Alley Insider)

- Speaking of sports… (Sports Illustrated investigates what happens to teen sports phenoms and asks how young is too young?)

- Teens shop at stores who hire teens (makes sense. More on the back to school spend from Alloy and Nielsen. And teens are charging gas on credit cards, i.e. racking up debt) (Courier Post Online) (The Virginia Pilot) (MediaPost, reg. required)

- Gen Y wants to work for green companies ("81% say it is important to work for a green company - meaning they are either green-friendly, green-conscious or green-certified") (press release)

- Sony buys Rocketboom (for its Crackle site. quarterlife lives on…as an internship program? And our friends at the Midwest Teen Sex Show score their first sponsor - yay!) (MediaWeek) (ReelPop)

P.S. Your truly is quoted in an AP article on what McCain can do to be cool - I love how they have me saying ridiculous twice in a sentence.

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