Ypulse Essentials: DisneyXD Launches, The Truth About Twitter, Bravo Presents The 'Real' Gossip Girls
Posted by meredith on 02-13-2009
DisneyXD.com (launches today. The companion site to Disney's new cable channel for tween boys offers games based on the new line of programming. Plus Forbes talks to Disney Channel's President Rich Ross about the multi-platform approach to hooking the elusive demo) (MediaPost, reg. required) (Forbes.com)
- Love. Hugs. Peace and David Archuleta (the American Idol winner teams up with Build-A-Bear campaign to encourage kids to give back with charity and volunteer work)
- Mr. Youth (calling itself a "social media" agency, raises money from investors and makes Matt Briton CEO) (PaidContent.org)
- 'American Idol' trumps 'Charlie Brown' (in ratings. Well, he always was a lovable loser) (Ad Age, reg. required)
- A status update on Twitter (from Pew Internet & American Life Project. Apparently one in five adults between the ages of 18-24 have used the microblogging platform or one like them, BUT the site is not dominated by younger adults. The median age is 31) (Pew Internet & American Life Project)
- Bravo presents the real 'Gossip Girl' (with a new docudrama that follows private school kids in Manhattan. It was really only a matter of time) (Gawker)
- Converse markets music in China (even though the scene outside of Beijing is small. Plus Banana Republic tries to up its street cred with their new "City Stories" campaign featuring artists like OkGo and Liz Phair in metropolitan backdrops. And Abercrombie & Fitch sales continue to fall flat.) (Ad Age, reg. required) (MarketWatch)
- Miley gets sued for civil rights violations (after her racially insensitive photo. I doubt this woman has a case, but lord knows she'll get a lot of publicity) (MSNBC)
- Tools of Change talks teens (The tech conference in New York had some interesting takeaways about teens, self-expression and publishing) (Publishing Trends)
- Universities take advantage of YouTube's offline offer (and promote free dowloads) (Commuversity)
Categorized under: Ypulse Essentials
