Ypulse Essentials: Disney Test Drives 'Cars', Macmillan Debuts Remixable e-Textbooks, Can Gen Y End The Financial Crisis?
Posted by meredith on 02-24-2010
Disney test drives 'World of Cars' (with a soft launch of a virtual world inspired by the Pixar film that's set to rollout this summer. Meanwhile another study shows real cars are still losing their cool with Gen Y forcing car companies like Ford to get innovative) (Los Angeles Times) (BNET)
- Macmillan unveils remixable e-textbooks (that allow professors to "organize or delete chapters; upload course syllabuses, notes, videos, pictures and graphs; and perhaps most notably, rewrite or delete individual paragraphs, equations or illustrations.” Gamechanger? At a price point of $47, it's possible. Check out more from the New York Times and Publisher's Weekly. Plus the New York Times, reports on a downward shift in public confidence towards higher education) (PSFK)
- Do these suggestive anti-smoking ads (from France send a muddled – not to mention disturbing – message to youth? Also LG launches the 'Text Ed' campaign with an interactive website for parents to use an educational resource on mobile etiquette. Plus DoSomething.org and VH1 Save the Music Foundation launch a Battle of the Bands campaign fronted by Nick Jonas to encourage teens to save music education programs) (Washington Post)
- Gen Y will end the financial crisis (if retail banks attend to Millennial preferences, according to a recent Cisco survey. Also Discover announces the winner of the Discover Student card design contest. Love that its a caette tape design. Also a daylong conference on Millennials sponsored by the Pew Research Center for the People and the Press touches on the economy, politics and media. Look for our coverage from Ypulse president Dan Coates)
- 'From Fashion Fantasy to Reality' (the online fashion game/social network teams up with the Junior Achievement of New York and LIM College to launch a business ed program for high school students in the fashion retail business. Plus MakeItRuby.com, an online eco-friendly DIY magazine for tween girls)
- Smell of [viral] success (NewTeeVee gives props to Wieden+Kennedy for the popular manly man Old Spice campaign. Also the New York Times lays to rest the myth of Internet vs. TV with a look at recent ratings boost linked to social media chatter. And MTV Networks president Van Toffler says We're pushing Generation X out," as too cynical to appreciate the channel's civic-minded programming, i.e. "Jersey Shore") (New York Times. reg. required) (The Live Feed)
- Remake madness continues (a new trailer is out for "Karate Kid." Also Jonah Hill will star in a new comedy inspired by the 80s flick "Adventures in Babysitting.") (Yahoo! Movies) (The Hollywood Reporter)
Categorized under: Ypulse Essentials
