Ypulse Essentials: Disney Launches Disney Junior, Millennials Share Less Online, Teen Wolves In Texas
Posted by meredith on 05-27-2010
Test drive (Toyota targets twentysomethings with a virtual road trip contest to win real world prizes including the new Scion tC coupe) (MediaPost, reg. required)
- Disney to launch Disney Junior (a preschool channel that will replace SoapNET.. and hook in future Disney Channnel fans at a younger age. And “Toy Story 3″ goes social to target a secondary audience of teens and young adults. Also CCFC campaigns against ads for PG-13 movies on Disney and Nickelodeon) (New York TImes, reg. required) (ClickZ)
- Mountain Dew crowdsources media buys (as well as new flavor choices on the DEWmocracy platform. While Coke aired a reformatted version of hit viral video “Coke Happiness Machine” during the “American Idol” finale ) (MediaPost, reg. required)
- Binge drinking (gets a gritty reality check in this intense first-person PSA) (PSFK)
- Bad reputation (yes, young social network users do give a damn. The latest Pew Report shows 18-29 year-olds more concerned with protecting their personal info online than older adults. Also a new study on social media influencers from Ypulse sponsor myYearbook [presented during the Ypulse Youth Marketing Mashup event] finds younger teens are more averse to friending parents than older users. Trouble for co-marketed tween social networks?) (MediaPost, reg. required)
- Speaking of Facebook… (danah boyd has a great piece on FastCompany.com on why critiquing trumps quitting as the way to change unfair practices. Case in point — the simplified policy settings Facebook rolled out yesterday in response to complaints from users, privacy advocates and government officials) (New York Times, reg. required)
- Early rewards (go a long way with millennials in the workplace vs. the promise of future service awards) (Canada.com)
- Ellen signs Greyson Chance (as the first artist on her new record label. The new American Idol judge says he [and his 30 million YouTube views] inspired the move. Also CBS has a sneak peek of intergenerational twitcom “S#@* My Dad Says”) (Los Angeles Times) (YouTube)
- American Eagle gets bullish (about recession-proof denim, new accessories and lingerie per their strategy for bouncing back next quarter. And what draws Gen Y shoppers to underground brands) (MediaPost, reg. required) (Globe and Mail)
- Teen wolves (distinct from goths or emo kids – are a growing youth subculture in San Antonio, Texas. Love the understanding mom featured in this piece. Also schools are banning Silly Bandz as a distraction) (This is Brand X) (Yahoo!) (via PSFK)
Categorized under: Ypulse Essentials
May 27th, 2010 at 4:22 pm
Re “schools are banning Silly Bandz as a distraction”
Kids looking down at their bracelets are paying as much attention as they would if they weren’t wearing bracelets.
This is authoritarian intolerance.
Adults over-reacting to something new.
When I was a kid, coin-operated videogame machines were banned near schools in NYC. Another idiotic over-reaction by adults to kids enjoying something new.
May 27th, 2010 at 5:02 pm
Re “Binge Drinking” they have been running ads like that in australia for the last year and a half.
e.g. http://www.youtube.com/watch?v=hcqeGXcGbR4
I think it is a good idea.