Ypulse Essentials: Disney Hypes ‘Sorcerer,’ Tommy Targets Twentysomethings, Teen Abortion on TV
Posted by casey on 07-15-2010
Unconventional advertising for ‘Sorcerer’s Apprentice’ (To promote this week’s opening of the adventure film, Disney rolls out an interactive window display at the 34th street Macy’s, as well as purchased ad space on Twitter) (Adweek) (AdAge, reg. required)
- Disney does live-action Tinkerbell (“O.C.” producer McG is developing Tinkerbell as a live-action rom-com; Elizabeth Banks signed on to play Tink. Plus a list of other movies that Disney might remake into live-action flicks) (Variety, reg. required) (Washington Post)
- Tommy Hilfiger targets twentysomethings (The formerly cool brand is launching a less-preppy, more-edgy line called “Tommy” with a quirky Royal Tenenbaum-esque “Meet The Hilfigers” campaign. Also, as part of Diesel’s “Be Stupid” campaign, the clothing brand will mock the amount of time we waste on social networks by creating an analogue version of Facebook called Facepark in Berlin) (WWD, sub. required) (Ad Age, reg. required)
- CW picks up the rights to Canadian teen drama ’18 to Life’( which New York Mag describes as a mix of “Meet the Parents, Away We Go, and The Secret Life of the American Teenager”)
- When parents learn to text (90% of texting parents feel closer to their teens. And, um, 28% of parents admit to engaging in some form of “sexting.” Plus, can teens get high online via MP3s that induce a “state of ecstasy?” Officials in Kansas and Oklahoma think so) (Wired)
- Taylor Momsen is the face of Madonna’s line (The Gossip Girl stars in the “Material Girl” ads. Plus, JCPenney’s integrated marketing campaign for back-to-school finally has a name: “New look. New year. Who knew!” Huh.) (New York Magazine) (Market Watch)
- Beavis & Butthead returns (But Salon, day pass required, wonders if it might be too late. Read more about how classic MTV shows will fare with the network’s 2010 audience from Meredith)
- Obama’s so-called anti-youth agenda (HuffPo defends the president’s agenda after Politico wrote it off as an “anti-youth” plan of action. Plus ten-year-old Truth launched a new campaign that shows everyday products, like popsicles, covered in shards of glass to show “what different products would look like if they were as dangerous as tobacco”) (MediaPost)
Categorized under: Ypulse Essentials