Ypulse Essentials: Disney Gets Digital Makeover, Adidas Goes Global, Gawker Sells Consumerist

Disney in the Digital Age (how CEO Bob Iger is keeping Mickey's monolith alive and well) (Fortune)

- Ning for British teens? (a new online community for 13 to 18 year olds lets young UK users create the look and feel of their own social networking site) (BigNews.Biz)

- Teen dating violence (awareness and funding for the issue gets a much-needed boost) (New York Times, reg. required)

- 'Why colleges are just not that into you' (or how admissions marketing gives prospective students false hope. And the Common App site crashes because of too many high school seniors waiting until the last minute to send their college applications online. Ouch. Also AdAge offers recent grads alternatives to joining –or attempting to join– the workforce) (The Daily Beast) (AdAge, reg. required) (Jossip)

- Calling all teens.. (tips on grabbing the attention of the most easily distracted demographic. Plus why its tricky to use teen tech habits as a guide for TV programming) (MediaPost, reg. required) (Multichannel)

- Pushing pink (shops in the UK accused of reinforcing gender stereotypes by making the majority of girls toys pink. Plus popular UK teen drama "Skins" is back for a new season) (The Daily Mail) (Digital Spy)

- Adidas goes global (with a new ad campaign for its Originals brand. And young teens get groomed for college football fresh out of middle school) (USA Today) (New York Times, reg. required)

- Wild over Wii (50 kids unwrap a new Wii on Christmas. Hilarity ensues) (Pwn or Die)

- Gawker's Consumerist gets sold (in an attempt by Consumer Reports to attract a younger audience. Plus how the recession has changed Gen Y's views on marketing) (New York Times, reg. required) (MediaPost, reg. required)

- More on Boy Scouts (and their modern marketing makeover.) (AdAge, reg. required)

- Burton snowboards (still stirring up controversy) (The Boston Globe)

P.S. New year. New opportunities. If you haven't already, join the almost 600 youth media and marketing professionals in the Ypulse LinkedIn group.

Categorized under: Ypulse Essentials

You can leave a response, or trackback from your own site. If you are a Facebook user, comment using your Facebook account.