Ypulse Essentials: Disney Acquires Marvel, Jenna Bush Joins 'Today', Virgin Festival Inspires Volunteers

Barbie goes viral (with the premiere of a music video on YouTube to support the upcoming launch of Mattel's new Barbie Fashionistas doll line. Plus KidRobot promotes its designer toys with QR codes ) (Examiner) (MediaPost, reg. required)

- Disney acquires Marvel (and a stable of 5,000 characters including Spiderman, Iron Man and more in a $4 billion deal) (New York Times, reg. required)

- 'Wizard' premiere works magic (for Disney ratings as Selena Gomez's hit scores as the year’s most-watched telecast on cable television. Also Disney rebrands the UK Channel Jetix as Xtreme Digital) (New York Times, reg. required)

- Jenna Bush joins 'Today' (to contribute monthly stories on issues like education. No plans to discuss politics or her experience as the president's daughter) (OMG! Yahoo)

- Bobba (Habbo's virtual world for mobile devices on track for a September launch) (Virtual World News)

- DJ AM MTV reality series on hold (after the entertainer's untimely death last Friday. Plus MTV's Rock Band moves away from hardware and focuses on new audiences.) (Variety) (Los Angeles Times, reg. required)

- Virgin inspires volunteers (through the Virgin Festival-sponsored community service program) (Baltimore Sun)

- Maine AG won't enforce marketing law (agreeing that the measure could violate teens' free speech rights. And Mother Jones on how "No Child Left Behind" is being used to collect data on potential military recruits) (MediaPost, reg. required)

- More on teens and Twitter (Geoff Cook from MyYearbook discusses results from a survey they did with their teen users. And a few highlights from Alloy's College Explorer research on the class of 2013. And Gen Digital offers recession-based trends) (TechCrunch)

- Page to screen (and back again. More on how digital comics may bring readers back to print) (Publisher's Weekly)

Categorized under: Ypulse Essentials

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