Ypulse Essentials: Demi Lovato Takes On Bullying, Trendspotting @ X Games, PSFK Good Brands Report
Posted by meredith on 08-06-2009
Demi Lovato takes a stand against bullying (with a new site and social media campaign aimed at teens. Plus kid site KooDooZ partners with O2 Max to promote family fitness. And from the department of no duh kids who are too sedentary develop health issues. Also four in 10 teens are aware of the negative side effects of pot) (Washington Post) (OnMedica)
- Trendspotting at X Games (points to girl power, "skurburban" style and going green. Also the 2009 Tween Empowerment Event will be held in Pasadena this October) (Trendcentral)
- 'Design Your Dorm' (a site for incoming college students to plan out and shop for their dorm rooms on 3-D virtual models. Also the Youth Trends Back To School Retail & Shopping Report finds an increased awareness of the need to cut costs among teens and college students. Slight contradiction to the "research" from virtual payment service Bill Me Later showing tweens and teens underestimate the cost of back-to-school shopping.) (TechCrunch) (GenDigital)
- Good Brands Report (from PSFK profiles Apple and Virgin among other youth-y brands. Also Sparxoo interviews Trendsta's Becki Heller. Here's part one and part two )
- NBC hires Gawker alum (to shape up the digital arm of the local news to attract younger viewers. Also Huffington Post asks if health care policy will kickstart Millennial politics) (Forbes)
- Social network access (is key to phone-purchasing decisions for 18% of 18 to 34 year olds, according to a recent Harris Interactive survey. Plus stats show a decline in British youth's love for social sites. And Sulake appoints former MTV exec Mika Salmi as chairman of the Board of Directors) (Fierce Mobile Content) (Financial Times)
- ZuiTube (aka the kid-friendly version of YouTube. Plus CCFC asks the FTC to regulate violent PG-13 ads during kids' programming. Also critics take offense at a doll that lets girls pretend to breast feed. Oy) (Variety) (Fox News)
- Joss Whedon on Angel vs. Edward (and the Buffy creator's take on the 'Twilight' phenomenon. Also Good Magazine reviews Shelf Discovery and asks what your favorite teen classic reveals about you) (Entertainment Weekly)
- Teen drivers (inherit the SUVs flooding the used market.. and understandably raise some safety concerns) (The Awl)
- 'Community' (the writers behind NBC's new sitcom say jokes won't be at the expense of community colleges. Also MTV moves its action sports-themed Sunday lineup to Thursday) (Los Angeles Times, reg. required)
P.S. danah boyd responds to the whole "Teens Don't Tweet" discussion on Nielsen/Mashable/Twitter.
Categorized under: Ypulse Essentials
