Ypulse Essentials: CW’s Emmy Campaign, Text In The City, Cleaning Up ‘Grease’
Posted by meredith on 06-03-2010
CW’s first Emmy campaign (plays off the OMFG marketing, And “Nerd Girls” sounds like a reality show that could offend both nerd and girl sensibilities alike. Speaking of… you might be seeing more all-girl bands on MTV, but this Daily Beast article doesn’t make that sound like a good thing) (Deadline) (Pop Candy)
- YouTube celebrates Internet Safety Month (by spotlighting the best of videos on cyber safety. Plus TechCrunch finds out whatever happened to The Star Wars kid)
- Vevo is No.1 (for U.S. online music videos. Also Hulu is rumored to be added to Microsoft’s Xbox Live gaming service) (Los Angeles Times) (Gear Live)
- ‘Lovin It’ (McDonald’s gets a mostly positive response to their progressive ad featuring a gay teen) (QSR Web)
- Text in the city (a new text-based advice platform to provide health education for teens. And a recent survey finds more teen girls are using the “rhythm method” for birth control) (PSFK)
- Cheerleaders’ high risk for eating disorders (linked to revealing uniforms in a recent study. Also not helping? Pro-ana t-shirts like this one Jezebel spotted from Urban Outfitters) (LiveScience)
- Cause marketing on ChatRoulette (an online condom store Condomerie leverages the anonymous chat platform for an HIV awareness campaign. And Partnership for a Drug-Free America and the Major League Baseball Players Association team up behind the online campaign “Healthy Competition” a resource to help parents steer teens away from the risks of drugs and alcohol. Plus scary stat: 25 percent of college students have driven drunk in the past month) (Ad Age, reg. required) (Huffington Post)
- Is ‘Grease’ the next ‘Fame’? (A possible tween-friendly sing along version is in the works. Also Disney turns Facebook into Fandango using the social network to sell tickets for “Toy Story 3″) (IFC) (MediaPost, reg. required)
Categorized under: Ypulse Essentials